Valesca F.UX Designer
Skills
Possessing over six years of experience in UX and a decade as a Designer, problem-solving lies at the core of professional capabilities. Leveraging a blend of techniques honed over the years, the aim is to produce maximum organizational impact.
Core competencies include problem understanding through collaboration with businesses to comprehend their challenges and goals, utilizing skills in workshop facilitation. Proficiency in user research and market analysis involves employing both direct and indirect research methods along with qualitative and quantitative analysis, adapted to the requirements and constraints of the company. Solution development focuses on creating strategies, processes, or screens, using compiled knowledge and available information to formulate impactful strategies that align with the company's short, medium, and long-term objectives.
With a strong track record as a leader, mentor, and executor, strengths lie in engaging with people, fostering productive exchanges, and thriving in dynamic, multidisciplinary environments. Belief in the importance of diverse information and perspectives is central to generating innovative insights.
Success is defined as creating the greatest possible impact on the business while ensuring optimal cost-benefit outcomes for users.
Chapter Leader
3/1/2022 - 6/1/2023
Managed the Florianópolis chapter, successfully conducting a satisfaction survey to identify opportunities for improvement. Implemented an experimental strategy and management format for volunteers, subsequently adjusting the approach based on insights gained from the experiment. Developed strategic management skills and adaptability in volunteer coordination. Enhanced project execution and leadership capabilities through iterative refinement of management techniques.Researcher/Strategist
1/1/2022 - Present
Responsible for planning, executing, and leading innovation and business strategy projects, with a focus on conducting research, analyzing results, and market analysis to deliver high-impact strategies. Managed team activities, ensured alignment with stakeholders, clients, and internal Design Manager, and created comprehensive strategy and results presentations. Developed extensive experience in studying the relationship between business units to implement martech solutions, driving process automation, data-driven decision making, and cost reduction. Delivered short-term strategic studies for product improvement in the investment sector by focusing on competitive advantages to enhance customer growth. Conducted strategic research on future trends in education, encompassing business, market, and futurism aspects. Improved the journey for innovation experts within a fluid organizational structure, and developed an internationally-focused website tailored to distinct consumer profiles outside of the Brazilian market. Created a Leadership Guide as a playbook for technical team management with design tool guidelines. Implemented a testing laboratory for new methods in UX, research, and innovation, facilitating the exploration of advanced techniques and methodologies.Mentor
1/1/2021 - Present
Provided design mentoring for individuals in career transition, focusing on understanding current competencies and defining achievable goals. Developed comprehensive strategies and action plans tailored to each mentee. Conducted in-depth resume reviews to highlight relevant skills and experiences. Assisted in the identification and pursuit of job opportunities that aligned with mentees' profiles, ensuring a smooth transition and career growth.Product Designer
12/1/2020 - 1/1/2022
Worked as a generalist in a squad focused on developing and maintaining products related to withdrawals from financial accounts. The role encompassed problem discovery and product discovery, involving both direct and indirect user research. Responsibilities included gathering primary data, conducting secondary research, and prioritizing identified opportunities. Collaboration with other teams was essential to assess the impact of proposed solutions, coupled with wireframing and prototyping screens using a Design System. Maintained constant alignment with developers and stakeholders while evaluating developed solutions through metric tracking and usability testing. A key accomplishment was contributing to the implementation of Pix, enhancing financial management efficiency for platform users and enabling strategic planning in a rapidly expanding sector in Brazil.Volunteer
11/1/2020 - 12/1/2022
As the leader of the team focused on fostering optimal experiences for companies lacking a design team or seeking skill enhancement for their existing teams, proficiency was developed in conducting comprehensive needs analysis through interviews to uncover business opportunities. Implemented Atomic Research to streamline access to conducted research for team members, thereby improving efficiency. Contributed to mapping out a detailed blueprint representing the journey and experience of engaging with the organization, ensuring a seamless interaction process. Demonstrated expertise in facilitating Design Sprints, particularly for the communication team, to optimize their workflow. Managed alignment of team activities with broader strategic objectives, ensuring a cohesive and unified approach towards organizational goals.Interaction Designer
11/1/2019 - 12/1/2020
Worked within a multidisciplinary team dedicated to user-centered product development and revamping, necessitating interaction with various stakeholders to understand user journeys and seek optimal solutions. The role required consolidation of diverse ideas into cohesive solutions, ensuring products meet end-user needs efficiently in terms of analysis and intelligence creation.
Gained insights into technological possibilities and limitations, and adapted design processes accordingly. Further honed technical prototyping skills while engaging in tasks such as creating user maps and navigation flows, and validating systems with beta users to analyze potential changes. Conducted studies to enhance product features and developed proto-personas for product redesign, created wireframes, and designed medium to high complexity prototypes. Collaborated closely with the development team to monitor project implementation and participated in regular meetings to define features and product specifications.UX Designer
5/1/2019 - 9/1/2019
In the role as a designer, significant emphasis was placed on transforming user perceptions of data to enhance engagement and illuminate the value of the end product, particularly post-survey completion. It was essential to differentiate between users lacking a strategic vision and those who comprehensively understood and appreciated the potential of refined data. Responsibilities included conveying the expertise of internal consultants to users via strategic design, thereby reducing internal efforts.
Proficiency in usability analysis was developed to continuously enhance the system and optimize user interaction. Conducted extensive user research, which involved structuring interviews, defining interview guides, and user contact. Applied usability standards to analyze and redistribute objects or functionalities within the system. Was instrumental in the creation of new products and the enhancement of the overall user experience.
Generated prototypes for validating new concepts, features, or demonstrations and developed a priority matrix for identifying and addressing usability issues. Additionally, conducted heuristic analyses of interfaces to ensure alignment with usability best practices.UX Designer
7/1/2018 - 8/1/2018
Developed the flow for automated customer service, leveraging the IBM Watson tool for testing applications using JSON packages. Executed a complete redesign of the billing system, enhancing operational efficiency. Designed an intelligent chatbot tailored for the channels of a national health insurance company. Applied Agile methodology throughout the development process, ensuring iterative progress and continuous improvement.Development and Sales Assistant
6/1/2017 - 11/1/2017
Developed a comprehensive sales machine for applications, control panels, and various tools, ensuring streamlined sales processes. Created detailed buyer personas and mapped out the sales cycle journey to enhance targeting efficiency. Conducted lead generation activities and maintained rigorous tracking of lead progress within the sales funnel. Engaged actively with leads to foster relationships and advance them through the process. Conducted extensive user and customer research to drive product improvements and enhance customer satisfaction. Held responsibility for customer experience and success, ensuring high levels of satisfaction and retention. Employed Agile methodology to manage projects and iterations effectively.UX Designer
11/1/2016 - 3/1/2017
Developed expertise in the creation of company presentation materials and assisted in designing and planning application architecture. Conducted thorough analysis of feature hierarchies and contributed to the ideation and conceptual development of application screens.
Product Design at Federal Institute of Santa Catarina
2008 - 2012User Experience Design and Beyond at Pontifical Catholic University of Rio Grande do Sul
2021 - 2022
UX Research for Innovation and Discovery (November 21) at UX Change Academy
11/1/2021Process Design at Fluxe School
11/1/2020EF SET English Certificate 74/100 (C2 Proficient) at EF Standard English Test (EF SET)
10/1/2020Essential OKR - Set Goals with OKRs at Feedz by TOTVS
9/1/2020Biomimetics: Nature as a Source of Inspiration and Innovation - for Business and for Life at Slash Education
9/1/2020Information Architecture for Digital Products Online Workshop at Ideativo Design
8/1/2020
Valesca is available for hire
Meet Valesca F.
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