Vanessa H.Product Manager
Skills
The candidate possesses a robust foundation in Marketing coupled with five years of experience as an Account Manager, where they adeptly served as a liaison between clients and the company, managed client demands, analyzed and prioritized projects, and ensured timely deliveries. Since 2018, their focus has shifted towards entrepreneurship, culminating in notable achievements that include benchmarking, identifying business opportunities, and enhancing customer experience through functional improvements. Their expertise extends to consumer journey mapping and data-driven decision-making. Presently, the candidate is pursuing a postgraduate degree in Product Management, acquiring insights into roadmap creation, agile project management, product development, product discovery, and product lifecycle management.
Product Analyst
4/1/2018 - Present
Led end-to-end processes and developed B2C products, specializing in business analysis and benchmarking within the cosmetics industry. Identified opportunities through data-driven decision-making while mapping customer journeys and conducting product discovery and testing to enhance user experience. Implemented impactful business features and conducted backlog analysis to prioritize projects based on effort, impact, and innovation, utilizing agile methodologies and Scrum frameworks. Planned and developed strategic marketing campaigns to support product growth.Account Manager
6/1/2015 - 4/1/2018
Served key clients including Grupo Boticário, Quem disse, Berenice?, and The Beauty Box. Acted as a critical communication bridge between the company and clients, facilitating strategic planning of marketing and advertising campaigns. Managed client demands, needs, goals, and objectives by analyzing and prioritizing projects, ensuring timely deliveries.Account and CRM Manager
1/1/2015 - 6/1/2015
Served major clients, acting as the bridge between the company and clients to manage demands and needs effectively. Analyzed and prioritized projects to ensure timely delivery. Developed data analysis and reporting skills using Google Analytics, Excel, and Salesforce, driving data-driven decisions to achieve goals and objectives.Account Manager
2/1/2013 - 1/1/2015
Served as the key liaison between the agency and the University. Developed and executed strategic plans for marketing and advertising campaigns. Managed and aligned various demands, needs, goals, and objectives to ensure cohesive operations. Conducted thorough analysis and prioritization of projects, ensuring timely and efficient deliveries.Event Production
9/1/2012 - 2/1/2013
Specialized in production and pre-production of events, focusing on the main client served. Responsible for preparing budgets and strategic planning tailored to client needs. Ensured seamless event delivery through consistent monitoring and follow-up with clients and suppliers, while providing support for various other events.
Advertising at USCS - Municipal University of São Caetano do Sul
2012 - 2015Product Management at Descomplica Digital College
2023 - 2024
Challenges of Contemporary Leadership at Descomplica Faculdade Digital
9/1/2023Foundations of Product Management at Descomplica Faculdade Digital
8/1/2023Digital Product Immersion at PM3 | Escola de Negócios e Produtos Digitais
6/1/2023Intensive English Program at English School of Canada
5/1/2018
Vanessa is available for hire
Hire Vanessa H.
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