Vanessa L.
Product Manager

Skills

Jira

Vanessa is available for hire

All Howdy Candidates are vetted for skills and english proficiency.

Bio

A proven record of achievements highlights unwavering determination in pursuing innovation and accomplishing notable goals in every project undertaken. The development of innovative digital products and significant enhancements to customer experience have been primary focuses.

Possessing a versatile background, experience has covered sectors including editorial work and the food industry. Over the past 14 years, contributions have primarily been in the financial market, working with leading institutions. A genuine passion for the work is demonstrated by the ability to navigate diverse markets effectively.

Strategic roles have provided a comprehensive understanding of the product ecosystem, with experience in Specialized Products, Pricing, Risk Management, and Product Development. This broad perspective has fostered the creation of innovative, profitable, and sustainable products with a strong emphasis on customer experience.

Significant accomplishments include building and leading high-performance teams, firmly believing in the power of collaboration and synergy among talented professionals.

Ethical principles and purpose are paramount when choosing companies to admire and engage with, forming the foundation of vision and actions.

Holding a degree in Marketing and an MBA in Business Management.

This summary reflects a career marked by tireless dedication to delivering valuable and relevant solutions to clients and businesses, underscoring the driving force behind ongoing inspiration and effort.

Product Manager
5/1/2022 - 9/1/2023

Led the development and construction of new end-to-end products, encompassing market assessment, MVP definition, and pre- and post-launch strategy. Oversaw the building and management of a P2P Lending Product, achieving a consistent growth of 25% in the investor base. Spearheaded the strategy, development, and implementation of Open Finance to ensure compliance with the Central Bank's regulatory framework, achieving a record delivery in 90 days. Crafted technical and business requirements to ensure alignment with anticipated product outcomes. Planned and executed growth strategies focused on achieving scale and profitability.

Managed a multidisciplinary squad team, leading Product Managers (PM) and Product Owners (PO). Conducted in-depth market studies and benchmarking to identify new opportunities and partnerships. Handled project management in collaboration with stakeholders, employing agile methodologies to deliver value to both customers and the business.
Product Coordinator
4/1/2021 - 5/1/2022

Played a key role in creating products such as Sem Parar Pay and the company's Loyalty Program. This involved a comprehensive process from financial viability assessment to CEO approval, technology development, product homologation, and market launch. Led the Refueling Squad as the Business Owner, achieving a 30% reduction in operational costs, acquiring 250,000 active customers within four months, and increasing the Net Promoter Score (NPS) to 85.62%, exceeding planned volume targets by 17%. Coordinated with Marketing and CRM departments to ensure customer activation and engagement through brand positioning strategies and social media planning. Managed a multidisciplinary squad formatted team, directly overseeing four employees from the PM and PO teams.

Supervised project status reports, deployment, and post-implementation follow-up to ensure timely and effective project completion. Conducted market scenario studies via benchmarking to identify new opportunities. Developed and monitored performance indicators to identify business opportunities and impacts. Identified innovation opportunities and implemented product improvements through extensive quantitative and qualitative research. Defined and managed Objectives and Key Results (OKRs), mapping out areas for product improvement, enhancing profitability, and providing a better customer experience.
Product Coordinator
4/1/2020 - 4/1/2021

Led the strategy, creation, and implementation of new digital products, including a Mobile POS system, FGTS Advance, and personal credit offers accessible through digital accounts. Developed comprehensive business plans aimed at introducing new products and projects. Defined technical and business requirements with a results-oriented focus. Coordinated directly with Project Managers (PMs) and Product Owners (POs) using a squad-based format. Designed products in collaboration with UX and Customer Experience teams, conducting extensive user research to understand user journeys, behaviors, and pain points, leading to the iterative improvement of products. Monitored key business indicators, evaluated data, and transformed findings into actionable insights to guide strategic decision-making.
Product Specialist
3/1/2019 - 3/1/2020

Oversaw the design, creation, and management of new products while providing leadership in the Product Governance Committee. Defined product rules, specifications, and conducted validation with the technology team. Contributed to the development of campaigns, generated CRM customer bases, and qualified leads. Conducted policy reviews, ensured compliance with internal standards, and liaised with Regulatory and Self-Regulatory Bodies. Executed the go-to-market strategy, ensuring successful product launches and market positioning.
Senior Risk Analyst (IBBA Wholesale Bank)
12/1/2017 - 3/1/2019

Responsible for the assessment and diagnosis of risks associated with national and foreign currency products. Actively participated in a working group to lead and implement the Policy of Relationships with customers and users in the Wholesale Bank and ensured the dissemination of the standard to all employees. Managed and responded to requests and notices from national and international regulatory bodies. Implemented controls, prepared, and revised internal policies, and monitored key performance indicators. Developed and conducted training sessions for employees, promoting a robust risk culture. Mapped business areas, credit, and products to identify risks and opportunities for process improvement within the Wholesale Bank.
Senior Product Analyst
12/1/2012 - 12/1/2017

Managed pricing operations for cash assets and services within the business segment, overseeing analysis of financial margins by product family. Developed and maintained performance indicators, controlling regional metrics, and presenting findings to Executive Committees. Led specialized training sessions for customer service centers, focusing on product knowledge and operational proficiency.
Active Product Specialist
1/1/2009 - 12/1/2012

Acted as a specialist in Active Products, managing various finance lines including invoice discounting, checks and anticipation of credit card receipts, working capital, revolving, leasing, surety, rural credit, and transfers of BNDES automatic and Finame lines. Structured operations involving guarantees and high value addition in collaboration with partner areas. Provided consultative expertise on products to clients and managers within the Legal Entity segment. Represented specialized financial lines, such as goods financing, BNDES transfers, and agribusiness, at congresses, workshops, and class entity meetings. Conducted training sessions for Platform Managers and Active Specialists to enhance product knowledge and application.
Commercial Analyst
5/1/2008 - 1/1/2009

Administered a diverse client portfolio within the Business Segment, specializing in asset management, liability management, and cash management products. Developed and executed strategies to optimize asset allocation, manage liabilities efficiently, and ensure effective cash flow management for clients. Utilized advanced financial analysis tools and techniques to evaluate client needs and deliver tailored financial solutions. Coordinated with internal teams to provide seamless service delivery and maintained strong client relationships through consistent, proactive communication and support. Cultivated deep expertise in financial instruments and market dynamics to enhance portfolio performance and client satisfaction.
Retail Consultant
9/1/2006 - 3/1/2008

Gained significant experience in commercial negotiation with large retail chains, including but not limited to Extra and Pão de Açúcar. Successfully implemented a pilot project aimed at consolidating premium brands within the São Paulo market, targeting class A and B customers.
Senior Commercial Planning Analyst
6/1/2005 - 4/1/2006

Responsible for the calculation and analysis of performance results within the Commercial Area, with detailed reporting to the Executive Board. Developed and implemented strategic plans through comprehensive research, analysis, and evaluation of new market feasibility. The role demonstrated expertise in data analytics, strategic planning, and executive communication, contributing directly to informed decision-making and market expansion strategies.
Financial Analyst
8/1/1995 - 5/1/2005

Conducting comprehensive financial economic feasibility studies and performing sales forecasting were integral aspects of the role. Took charge of calculating commercial goals to guide business strategies. Coordinated monthly closings of costs and revenues for the Advertising channel, ensuring accurate financial reporting and analysis.

MBA in Business Management at Getulio Vargas Foundation
2016 - 2018
Marketing at Paulista University
1997 - 2000

Open Summit at somos ox
11/1/2022
The term "Product Manager" is not an educational institution, instead, it is a job title. If you meant something else or have another query regarding educational institutions, please provide more details. at PM3 | Escola de Negócios e Produtos Digitais
2/1/2019
Itau Business Certification at FGV - Fundação Getulio Vargas
1/1/2018