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Vanessa L.Product Manager
Skills
Product Manager
5/1/2022 - 9/1/2023
Led the development and construction of new end-to-end products, encompassing market assessment, MVP definition, and pre- and post-launch strategy. Oversaw the building and management of a P2P Lending Product, achieving a consistent growth of 25% in the investor base. Spearheaded the strategy, development, and implementation of Open Finance to ensure compliance with the Central Bank's regulatory framework, achieving a record delivery in 90 days. Crafted technical and business requirements to ensure alignment with anticipated product outcomes. Planned and executed growth strategies focused on achieving scale and profitability.
Managed a multidisciplinary squad team, leading Product Managers (PM) and Product Owners (PO). Conducted in-depth market studies and benchmarking to identify new opportunities and partnerships. Handled project management in collaboration with stakeholders, employing agile methodologies to deliver value to both customers and the business.Product Coordinator
4/1/2021 - 5/1/2022
Played a key role in creating products such as Sem Parar Pay and the company's Loyalty Program. This involved a comprehensive process from financial viability assessment to CEO approval, technology development, product homologation, and market launch. Led the Refueling Squad as the Business Owner, achieving a 30% reduction in operational costs, acquiring 250,000 active customers within four months, and increasing the Net Promoter Score (NPS) to 85.62%, exceeding planned volume targets by 17%. Coordinated with Marketing and CRM departments to ensure customer activation and engagement through brand positioning strategies and social media planning. Managed a multidisciplinary squad formatted team, directly overseeing four employees from the PM and PO teams.
Supervised project status reports, deployment, and post-implementation follow-up to ensure timely and effective project completion. Conducted market scenario studies via benchmarking to identify new opportunities. Developed and monitored performance indicators to identify business opportunities and impacts. Identified innovation opportunities and implemented product improvements through extensive quantitative and qualitative research. Defined and managed Objectives and Key Results (OKRs), mapping out areas for product improvement, enhancing profitability, and providing a better customer experience.Product Coordinator
4/1/2020 - 4/1/2021
Led the strategy, creation, and implementation of new digital products, including a Mobile POS system, FGTS Advance, and personal credit offers accessible through digital accounts. Developed comprehensive business plans aimed at introducing new products and projects. Defined technical and business requirements with a results-oriented focus. Coordinated directly with Project Managers (PMs) and Product Owners (POs) using a squad-based format. Designed products in collaboration with UX and Customer Experience teams, conducting extensive user research to understand user journeys, behaviors, and pain points, leading to the iterative improvement of products. Monitored key business indicators, evaluated data, and transformed findings into actionable insights to guide strategic decision-making.Product Specialist
3/1/2019 - 3/1/2020
Oversaw the design, creation, and management of new products while providing leadership in the Product Governance Committee. Defined product rules, specifications, and conducted validation with the technology team. Contributed to the development of campaigns, generated CRM customer bases, and qualified leads. Conducted policy reviews, ensured compliance with internal standards, and liaised with Regulatory and Self-Regulatory Bodies. Executed the go-to-market strategy, ensuring successful product launches and market positioning.Senior Risk Analyst (IBBA Wholesale Bank)
12/1/2017 - 3/1/2019
Responsible for the assessment and diagnosis of risks associated with national and foreign currency products. Actively participated in a working group to lead and implement the Policy of Relationships with customers and users in the Wholesale Bank and ensured the dissemination of the standard to all employees. Managed and responded to requests and notices from national and international regulatory bodies. Implemented controls, prepared, and revised internal policies, and monitored key performance indicators. Developed and conducted training sessions for employees, promoting a robust risk culture. Mapped business areas, credit, and products to identify risks and opportunities for process improvement within the Wholesale Bank.Senior Product Analyst
12/1/2012 - 12/1/2017
Managed pricing operations for cash assets and services within the business segment, overseeing analysis of financial margins by product family. Developed and maintained performance indicators, controlling regional metrics, and presenting findings to Executive Committees. Led specialized training sessions for customer service centers, focusing on product knowledge and operational proficiency.Active Product Specialist
1/1/2009 - 12/1/2012
Acted as a specialist in Active Products, managing various finance lines including invoice discounting, checks and anticipation of credit card receipts, working capital, revolving, leasing, surety, rural credit, and transfers of BNDES automatic and Finame lines. Structured operations involving guarantees and high value addition in collaboration with partner areas. Provided consultative expertise on products to clients and managers within the Legal Entity segment. Represented specialized financial lines, such as goods financing, BNDES transfers, and agribusiness, at congresses, workshops, and class entity meetings. Conducted training sessions for Platform Managers and Active Specialists to enhance product knowledge and application.Commercial Analyst
5/1/2008 - 1/1/2009
Administered a diverse client portfolio within the Business Segment, specializing in asset management, liability management, and cash management products. Developed and executed strategies to optimize asset allocation, manage liabilities efficiently, and ensure effective cash flow management for clients. Utilized advanced financial analysis tools and techniques to evaluate client needs and deliver tailored financial solutions. Coordinated with internal teams to provide seamless service delivery and maintained strong client relationships through consistent, proactive communication and support. Cultivated deep expertise in financial instruments and market dynamics to enhance portfolio performance and client satisfaction.Retail Consultant
9/1/2006 - 3/1/2008
Gained significant experience in commercial negotiation with large retail chains, including but not limited to Extra and Pão de Açúcar. Successfully implemented a pilot project aimed at consolidating premium brands within the São Paulo market, targeting class A and B customers.Senior Commercial Planning Analyst
6/1/2005 - 4/1/2006
Responsible for the calculation and analysis of performance results within the Commercial Area, with detailed reporting to the Executive Board. Developed and implemented strategic plans through comprehensive research, analysis, and evaluation of new market feasibility. The role demonstrated expertise in data analytics, strategic planning, and executive communication, contributing directly to informed decision-making and market expansion strategies.Financial Analyst
8/1/1995 - 5/1/2005
Conducting comprehensive financial economic feasibility studies and performing sales forecasting were integral aspects of the role. Took charge of calculating commercial goals to guide business strategies. Coordinated monthly closings of costs and revenues for the Advertising channel, ensuring accurate financial reporting and analysis.
MBA in Business Management at Getulio Vargas Foundation
2016 - 2018Marketing at Paulista University
1997 - 2000
Open Summit at somos ox
11/1/2022The term "Product Manager" is not an educational institution, instead, it is a job title. If you meant something else or have another query regarding educational institutions, please provide more details. at PM3 | Escola de Negócios e Produtos Digitais
2/1/2019Itau Business Certification at FGV - Fundação Getulio Vargas
1/1/2018
Vanessa is available for hire
Meet Vanessa L.All Howdy Candidates are vetted for skills and english proficiency.