Victor H.CRM Analyst
Skills
A seasoned professional in software development and project management with 17 years of experience, currently serving as Technology Director and Strategic Delivery Director within the Havas Group in Brazil. Possesses a robust career trajectory with expertise in implementing technology-driven business solutions and Agile project management methodologies for high-profile clients. Successfully led the development of websites, platforms, applications, experiential projects, and media automation solutions for prominent global clients.
Proficient in methodologies and best practices such as ITIL, SCRUM, Kanban, and XP, along with strong development skills in front-end, backend, processing, and IoT. Experienced in managing DevOps supplier management, including CI/CD, stress tests, and pentests. Demonstrates exceptional abilities in project management, cost and profitability management, team and third-party rate card management, stakeholder management, and the implementation of programs to enhance operational performance.
Holds strong analytical skills, data-driven decision-making capabilities, and experience supporting global teams and interacting with senior-level executives. Excels in written and oral communication, interpersonal skills, and team management within dynamically changing environments.
An advocate for innovation and emerging technologies, has executed special projects involving electronics and mathematical algorithms, earning 29 national and international awards. Contributions to the field extend to roles as a teacher of innovation, a speaker, and a judge for CSS Design Awards and The Webby Awards. Academic achievements include studies at FECAP and Mackenzie University, complemented by courses at Harvard and Stanford.
Delivery Director & Technology Director
10/1/2023 - Present
Assumed the role of Delivery Director and implemented an Agile-based operational model to optimize team delivery capabilities. Established transparent and data-driven monitoring and control methods to facilitate continuous workflow improvement. Conducted a review to evolve the agency's pricing model from an Operations perspective. Took responsibility for Technology and User Experience fronts focused on clients, which involved the development of platforms, integrations, and marketing technology. Demonstrated proficiency in Agile methodologies, project management, and strategic planning. Utilized tools and frameworks such as Scrum, Jira, Confluence, and Kanban. Enhanced expertise in system integration, platform development, and martech solutions.Information Technology Director
9/1/2022 - Present
Assumed responsibility for integrating operations of two major agencies, overseeing Product Design and Project Management teams. Expanded role to include close collaboration with E-commerce, Data, Media, and Finance leaders to review and enhance the digital services framework offered by the agency. Contributed to the agency's success in becoming the largest advertising agency in Brazil by volume of media investment in 2022.Information Technology Director
2/1/2021 - 3/1/2023
After the merger of BETC Havas and Havasplus, transitioned to Havas CX, the group's most digital division, directly reporting to the Managing Director. Led the software development department focused on digital products, platforms, automation, digital production, and experimental projects for Havas CX customers, BETC Havas, Havas Health & You, Arena Media, and other Havas Group companies across local and LatAm clients.
Assumed responsibility for implementing agile methodologies, optimizing CRM and Assets at Scale operations including email marketing, banners, DCO, and landing pages, while incorporating concepts like Atomic Design and Design System. Prominent activities included leading the evolution of the institutional portal for a major telecom company in Brazil (TIM), managing 8 agile squads comprising frontend developers (React.js, Stencil.js), backend developers (PHP Drupal DX8 Atomic Design), DevOps professionals (Acquia, AWS), UX/UI designers, UX writers, and agile coaches. The teams handled over 450 user stories per month involving regionalized content management, design system evolution, optimizations, component development, and API, ERP, and app integrations on a platform impacting over 1 million unique users daily.
Additional responsibilities encompassed leading a team of 30+ employees, solution architecture, managing internal and third-party teams, schedule control, deliverable validation, scope definition, hour control, profitability oversight, and budgeting.
Technical skills developed and tools used include: proficiency in React.js, Stencil.js, PHP, Drupal DX8, Atomic Design, Acquia, AWS, agile methodologies, and CRM optimization.
Managed projects for clients such as TIM (Main Portal and Assets at Scale), GPA (Brand Sites), T4F (Website), SuperDigital (Website Latam and Assets at Scale), Pan, Epson (Assets at Scale Latam), Original Bank (Assets at Scale), and Sanofi (Product Website).Information Technology Director
2/1/2021 - 5/1/2021
Led the software development department and projects involving platforms, websites, and experiential initiatives. After transitioning to a new role, reported to the Digital Growth Director and provided solution architecture for platform projects, websites, and innovation initiatives. Managed both internal teams and third-party vendors, ensuring proper team schedule control and validation of deliverables. Defined project scopes, controlled timesheets, and maintained profitability. Notable projects involved clients such as TIM, GP1, and T4F.Information Technology Manager
3/1/2019 - 2/1/2021
Led the software development department, reporting directly to executive leadership. Architected solutions for platform projects, websites, and innovation initiatives, ensuring alignment with business objectives. Managed both an internal team and third-party vendors, overseeing team schedules, validating deliverables, defining project scope, and controlling timesheets and profitability. Developed expertise in project management, team leadership, and strategic planning while ensuring high-quality software solutions for high-profile clients.Information Technology Manager
3/1/2019 - 2/1/2021
Served as Head of Software Development reporting directly to the Integrated Production Vice President. Expertly handled solution architecture for platform projects, websites, and innovative initiatives, ensuring robust and scalable designs. Spearheaded the implementation of Dynamic Creative Optimization (DCO) platforms, managing both internal teams and external third-party vendors. Executed stringent team schedule control and validation of deliverables, ensuring high-quality outcomes. Effectively defined project scope, maintained meticulous timesheet records, and controlled project profitability to optimize resources and budget.Information Technology Manager
3/1/2019 - 2/1/2021
Served as Head of Software Development with direct reporting to the Integrated Production Vice President, leading the Information Technology initiatives for offices in São Paulo, Rio de Janeiro, and Brasília. Designed solution architecture for platform projects, websites, and innovation projects. Managed both internal teams and third-party vendors, ensuring effective schedule control, validation of deliverables, scope definition, and timesheet management. Oversaw profitability control, optimizing resources and project outcomes. Developed expertise in various technical tools, frameworks, and systems, driving successful project completions for high-profile clients in diverse industries.Information Technology Manager
4/1/2018 - 3/1/2019
Provided solution architecture for platform projects, websites, and innovative initiatives. Managed internal team and coordinated with third parties, controlling team schedules and validating deliverables. Defined project scope, monitored timesheets, and ensured profitability control. Developed expertise working with industry leaders and horizontal clients and partners. Demonstrated ability in maintaining high standards and delivering successful solutions across various sectors.Technology Supervisor / Creative Technologist
12/1/2017 - 4/1/2018
Reported directly to the Chief Creative Officer, leading Information Technology for São Paulo and Rio de Janeiro offices. Provided solution architecture for platform projects, websites, and innovation projects. Managed both internal teams and third-party collaborators, controlled team agendas, validated deliverables, defined project scopes, and monitored timesheets. Ensured project profitability through meticulous financial oversight. Worked in collaboration with clients such as Campari Group (Skyy Vodka, Sagatiba), CNA, HP, Itaú, São Paulo Museum of Image and Sound (MIS), Mondelez (Oreo), Smiles, and Zap Imóveis. Additionally, maintained partnerships with entities including FCB New Zealand.Technology Coordinator / Creative Technologist
3/1/2015 - 12/1/2017
Coordinated technology teams across São Paulo and Rio de Janeiro offices, alongside development partners. Managed project delivery in collaboration with the PMO, sizing efforts and ensuring coordination. Contributed to strategic management and assisted staff in technical aspects, defining protocols and guidelines for the development team, and conducting workshops. Reported directly to the Technology Director. Key accomplishments include implementing streamlined processes that enhanced team efficiency and project outcomes. Developed strong skills in project management, team coordination, and strategic planning. Demonstrated proficiency in defining technical standards and conducting educational workshops.Senior Full Stack Developer
3/1/2014 - 12/1/2014
Developed proficiency in both front-end and back-end development, leveraging tools and frameworks such as Shell Script, JavaScript (Underscore.js, Backbone.js, jQuery), and PHP (Facil MVC, CodeIgniter, WordPress). Executed robust data mining and migration tasks utilizing MySQL. Demonstrated an ability to integrate and maintain various client-requested functionalities efficiently.Technology Coordinator / Senior Fullstack Developer
7/1/2013 - 3/1/2014
Managed project delivery with the project management team, overseeing dimensional effort and resource allocation while ensuring efficient team administration. Assisted team members in comprehending technical aspects of projects, including development and implementation of new processes and workflows. Developed technical proficiency in XHTML, CSS, JavaScript, jQuery, PHP, MySQL, and various frameworks such as WordPress, CodeIgniter, and Smarty. Gained extensive experience with Facebook SDKs and numerous APIs, contributing to seamless project execution and integration.Technology Coordinator / Senior Fullstack Developer
8/1/2011 - 7/1/2013
Engaged in coordination of internal and external teams to ensure delivery time and quality. Conducted regular meetings for status updates and results briefings. Led action planning, special project development, website and blog management, and created roadmaps of activities. Developed documentation detailing status, scope, and budget to be communicated between client and agency. Managed customer service, maintenance, and various projects and campaigns for products and brands. Acted as an interface between the client and agency, facilitating access to information and support materials, as well as overseeing material approvals.
Analysis and Development of Systems at Mackenzie
2011 - 2014Advertising at FECAP
2009 - 2011
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