Vinicius A.

Data Analyst

Senior Trade Marketing Intelligence Analyst
11/1/2022 - 1/1/2024

Development of the intelligence area of the BU Big Accounts involved the creation of detailed reports and interactive dashboards using advanced skills in Power BI, DAX, Excel, and SQL. Undertook requirements gathering for the area’s developmental needs and supported the formulation of strategic initiatives, including Joint Business Plans (JBP). Conducted thorough analysis of Sell-In and Sell-Out data using MDTR, as well as audit data analysis through IQVIA. Managed demand forecasting and provided support for controlling promotional investment costs utilizing SIP.

BI & Data Science Analyst (Freelancer)
11/1/2021 - Present

Proficiency developed in the analysis and mapping of the supply chain, sales, operations, and inventory planning (POVE). Gained experience in predictive and prescriptive breakdown analysis, commercial forecasting, and consumer behavioral analysis. Created detailed reports and interactive dashboards using Power BI, Excel, and SQL.

Intelligence
5/1/2021 - 9/1/2021

Developed expertise in data analysis and requirements gathering, contributing significantly to strategic planning initiatives. Leveraged skills to design and develop dashboards and reports that facilitated informed decision-making. Applied growth marketing techniques to drive business expansion and enhance competitive positioning.

Business Intelligence Analyst (Growth Hacker)
2/1/2021 - 7/1/2021

Gained expertise in requirements gathering, coupled with advanced skills in data analysis using SQL, Power BI, and Excel. Analyzed consumer profiles and behavior through metrics such as R.F.M (Recency, Frequency, Monetary), L.T.V (Lifetime Value), and Recurrence, leading to insightful business intelligence. Applied growth hacking techniques to drive user acquisition and retention, contributing to substantial growth in various projects.

Business Intelligence Analyst
1/1/2020 - 12/31/2020

Developed proficiency in data collection, requirement gathering, and data transformation. Created dashboards and indicator reports using SQL Server, Power BI, and Excel, serving management and business intelligence with a focus on finance. Demonstrated advanced skills in utilizing SQL Server for data management, Power BI for dynamic visualizations, and Excel for detailed financial analysis and reporting.

Business Intelligence Assistant
1/1/2020 - 11/1/2020

Developed proficiency in data collection, creation of financial reports using advanced Excel functionalities, and validation and monitoring of data extracted from various client databases. Expertly developed standard operational processes and accurately mapped business and technical requirements. Skills in data analysis and report generation were consistently demonstrated, enhancing the accuracy and efficiency of financial reporting activities.

Intern
5/1/2019 - 12/31/2019

Developed proficiency in customer support, ensuring efficient resolution of customer inquiries and issues. Conducted in-depth refund data analysis to identify patterns and inform strategic decisions. Monitored sales metrics to evaluate performance and pinpoint areas for improvement. Created and managed customer profiles using Google Sheets, enhancing data organization and accessibility.

Online Sales Manager
1/1/2015 - 12/31/2018

Developed expertise in analysis of metrics and team performance, managing both B2B and B2C sales. Gained experience in online sales and external sales operations. Managed and trained salespeople, optimizing their performance. Acquired skills in inventory control and customer service support. Executed effective online advertising, including the creation of photos and banners. Planned sales strategies and monitored target control, ensuring goals were met. Coordinated merchandise logistics and administered social media channels to enhance brand presence. Specialized in client prospecting and lead generation, driving new business opportunities. Controlled and issued NF-e for compliance and management purposes. Oversaw the company's e-commerce platform, ensuring seamless online shopping experiences.

Bachelor of Marketing Technology at ESAMC
2020 - 2021

Beginner Software Developer at Institute of Management and Information Technology
2021 - 2021