Vitor U.
Product Manager

Skills

Sql

Google Analytics

Jira

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Bio

Specialized in Innovation and Entrepreneurship, a career foundation was built in creative roles within the advertising industry, acquiring experience in leading national and multinational companies. Key areas of focus include Digital Products, UX, and Digital Transformation. The approach is characterized by fostering innovation through collaboration and continuously searching for optimal conceptual, technological, and procedural solutions, always with an emphasis on the user journey. Practical and profitable decision-making is prioritized to solve real issues effectively.

Experience includes leading a creative team in Brazil's largest food sector company, contributing to substantial digital transformation initiatives in the beverage industry, and spearheading significant digital projects in the insurance sector and pharmaceutical logistics.

User Experience Specialist
11/1/2018 - 4/1/2019

Possesses deep knowledge of the Agile Mindset and extensive experience participating in Scrum development, from the opportunity mapping phase to in-depth problem-solving with users, and structuring constant valuable deliverables. Demonstrates a thorough understanding of Scrum ceremonies and squad structuring, contributing as a UX specialist. Led the redesign process of home banking, the primary product, guiding the research phase utilizing User-Centered Design principles.
Product Owner Master
7/1/2023 - Present

Oversaw and facilitated the growth and development of a team of six Product Owners. Innovated and implemented new processes within development workflows for both open and closed scope projects. Collaborated with Product Owners on business decisions to maximize the commercial value of products, integrating feedback from clients and the development team. Managed projects comprehensively, from planning through to delivery and closure, including risk identification and management. Enhanced project planning through detailed creation of schedules, budgets, resources, and requirements.

Provided continuous support to Product Owners, ensuring support and assistance to cross-functional team members. Engaged in regular communication with clients, including international stakeholders, to provide updates and gather feedback. Partnered with the BI team to develop dashboards that track project performance related to schedule, budget, scope, and quality. Established and monitored metrics such as rejection rates, bug counts, and incident occurrences, identifying opportunities for improvement and facilitating rapid scope adjustments. Maintained consistent application of project management standards and processes across all projects. Presented detailed metrics and results to both internal boards and external clients.

Key achievements include a nearly 10% reduction in the rejection rate since July 2023, a reduction of almost 50% in the number of incidents from the same period, and a 10% increase in sprint completion rates for agile model open scope projects, reaching over 95% completion as of August.
Product Manager
8/1/2021 - 2/1/2023

Responsible for defining the strategic plan for the Digital Products area and structuring the team. Coordinated and developed products from conception to launch in collaboration with other departments. Managed and monitored Proof of Concepts (POCs) to ensure successful execution. Created comprehensive Business Plans for potential projects based on user needs and company strategy. Defined acceptance criteria and managed project roadmaps to ensure alignment with overall objectives. Participated in and managed employees within cross-functional squads, facilitating effective teamwork and project completion.
Product Manager
2/1/2021 - 8/1/2021

Developed proficiency in creating product visions and aligning them with stakeholder expectations to ensure unified direction and goals. Demonstrated expertise in roadmap development, prioritizing initiatives based on business impact, user pain points, stakeholder input, and development team effort. Maximized the commercial value of products through strategic planning and execution. Involved in usability testing alongside the Product Designer, contributing to user experience enhancements.
P.O. CRM
7/1/2020 - 2/1/2021

Served as the key liaison between business stakeholders and the IT team to refine and enhance product features based on identified needs. Structured deep dive journeys and problem mapping leveraging design thinking methodologies. Delivered productivity indicators for each sprint, reporting directly to senior leadership. Managed and prioritized the backlog to align with stakeholder requirements and expectations. Led multiple fronts including SAC, Assistance, Casualty, and HDI Global, ensuring cohesive and efficient operations across all areas.
Customer experience
1/1/2020 - 7/1/2020

Defined consumer profiles for an automotive product, mapping the end-to-end journey and identifying key user contact points with the product. Engaged in detailed analysis to capture and understand issues faced by finance and fines teams, ensuring comprehensive insight into operational challenges. Compiled and analyzed reports from surveys conducted with both active and inactive user bases to inform strategic improvements.
Digital Innovation
4/1/2019 - 4/1/2020

Responsible for conducting over 3,000 hours of training and workshops focused on Frameworks and Agile Mindset, successfully disseminating the culture and driving transformation opportunities in more than 70% of business areas in 2019. Facilitated the development and implementation of projects rooted in agile culture, employing Design Thinking as the primary framework for gathering requirements for both technological and procedural solutions. Demonstrated expertise in creating prototypes through various collaborative sessions, further enhancing the adoption of agile methodologies and innovative problem-solving approaches.
Creative Coordinator | Communication and Marketing Strategies
7/1/2017 - 8/1/2018

Managed and developed a team of two professionals in the creative sector, focusing on structuring the Creative area and implementing KPIs for monitoring and professional development. Oversaw the creation, validation, and monitoring of external sales campaigns, new product launches, brand engagement initiatives, and internal employee actions. Played a key role in strategizing, organizing, coordinating, and creating materials for national events.

Graphic Design at Presbyterian University Mackenzie
2010 - 2014
Graphic Design at Brazilian Academy of Art
2008 - 2010
Management, Entrepreneurship and Innovation at FIA Business School
2019 - 2020