Amplitude Analytics is a product analytics platform that helps businesses understand user behavior across digital products. It provides insights into how users interact with applications, enabling companies to optimize user experiences, increase engagement, and drive growth through data-driven decisions. The platform offers features such as cohort analysis, retention tracking, and conversion funnel analysis to facilitate in-depth behavioral analytics.

About Amplitude Analytics
Amplitude Analytics was created in 2012 by Spenser Skates and Curtis Liu. It was developed to address the need for more effective product analytics, enabling businesses to gain deeper insights into user behavior within digital products. The platform aimed to empower companies to make data-driven decisions that enhance user engagement and drive growth. Over time, it evolved to include advanced features such as cohort analysis and retention tracking, establishing itself as a key tool in the realm of product analytics.
Strengths of Amplitude Analytics include its robust data analytics capabilities, user-friendly interface, and comprehensive insights into user behavior. Weaknesses may involve complexity for beginners and potential cost implications for smaller businesses. Competitors include Mixpanel, Google Analytics, and Adobe Analytics, each offering various features in the product analytics space.
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How to hire a Amplitude Analytics expert
An Amplitude Analytics expert must have proficiency in data analysis and interpretation, familiarity with SQL for querying data, and experience with product analytics concepts such as cohort analysis and retention metrics. Skills in data visualization to effectively communicate insights and a strong understanding of user behavior analytics are also crucial.

José E.
Skills
Data Analyst specializing in business intelligence, currently engaged in a degree program in Data Science with a focus on Machine Learning and Deep Learning, aimed at leveraging data for strategic decision-making and business performance enhancement. Key competencies encompass proficiency in English at a B1 level with a comprehensive understanding of technical terminology, as well as extensive experience in utilizing Power BI for creating visually compelling and insightful data presentations. Expertise in Excel includes leveraging advanced features for efficient data analysis and reporting. Proficient in Python along with essential libraries pertinent to data science and machine learning, facilitating the development of customized, advanced analysis solutions. Exhibits strong analytical thinking and problem-solving skills, capable of extracting significant insights from complex datasets. Committed to continuous professional development and staying current with the latest advances in data analysis and machine learning.

Wanderson M.
Skills
With over six years of experience in the IT sector specializing in business and data analysis, this professional has focused primarily on projects involving Business Intelligence (BI) and Big Data. Key competencies include requirement gathering, screen prototyping, ETL processes, database management and modeling, and dashboard creation. These skills have consistently been leveraged to deliver substantial value to client businesses in the domains of BI and Big Data.

Vitor G.
Skills
A postgraduate in Data Science and a Computer Engineering graduate, with substantial experience in the field, having contributed to both national and multinational companies within diverse sectors, including manufacturing, services, and the third sector. Specializes in data extraction, consolidation, processing, and ETL (Extract, Transform, Load), with a strong emphasis on fraud investigations and the identification of discrepancies and anomalies in collected data. Expertise in developing intuitive and insightful dashboards to enhance decision-making processes related to analyzed problems, supporting fraud resolution and compliance. Demonstrates proficiency in planning activities aimed at understanding departmental needs, proposing effective solutions, and developing ETLs on various data platforms while ensuring adherence to process compliance. Possesses strong skills in SQL, Tableau, Python, Power BI, SAP, Alteryx, and Oracle, and is well-versed in ITIL and Agile methodologies. Background includes drafting managerial reports, monitoring performance indicators, and providing strategic decision-making support. A team-oriented professional dedicated to achieving results, cost reduction, and is highly organized, responsible, and adaptable.

Felipe G.
Skills
A data engineer and business intelligence analyst with over four years of experience in the industry. Gained foundational knowledge through academic pursuits and further honed technical skills through additional coursework, lectures, and the completion of personal projects. Demonstrates proficiency in programming languages including Python, R, Scala, and Java, and possesses a thorough understanding of machine learning techniques and statistical modeling. Skilled in data visualization tools such as Power BI and Tableau, with extensive experience in ETL processes, big data technologies like Spark and Hadoop, and cloud platforms including Azure, AWS, and GCP. Adept in managing both SQL and NoSQL databases.

Carlos E.
Skills
With 14 years of expertise in Business Intelligence and Analytics and an additional 19 years in Information Technology, I specialize in the development and deployment of Data Warehouses, ETL processes, data analysis, and the creation of comprehensive reports and dashboards. My professional career is marked by a commitment to transforming complex data into actionable insights, thereby supporting strategic decision-making and enhancing organizational performance. Significant contributions have been made to various projects through the application of technical skills and extensive knowledge of BI tools.
Continual professional development is a priority, staying abreast of advancements in BI and Analytics technologies and methodologies. This dedication ensures the delivery of innovative, efficient solutions tailored to the evolving needs of the business environment.
Technical proficiencies include:
In Business Intelligence, expertise spans tools like MicroStrategy, Tableau, OBIEE, Oracle Retail Merchandise Analytics (ORMA), Oracle Retail Data Warehouse (ORDW), and Microsoft Analysis Services (Cubes). In Extract, Transform, and Load (ETL), skills encompass Oracle Data Integrator (ODI) and SQL Server Integration Services (SSIS). Proficiency in databases includes working knowledge of Snowflake, Oracle, MySQL, Microsoft SQL Server, and PostgreSQL.

Klemer D.
Skills
Holding the position of SR Processes Analyst, my professional background encompasses five years of experience specializing in Databases and Software Engineering. My academic endeavors in Natural Language Processing (NLP) and topic mapping, showcased in projects such as [mapping topics](https://github.com/klemeragm/lda_academic_work), have utilized NLP concepts to cluster historical pieces based on similarity.
During my undergraduate studies, I actively engaged in multidisciplinary projects and participated in a GovTech startup, where I developed organizational dashboards and revamped financial and big data analytics for thousands of public servers.
In subsequent roles, I focused on Software as a Service, managing extensive databases of intellectual property, including trademarks and patents. Concurrently, I have delved into machine learning with an emphasis on Large Language Models (LLMs), executing various related projects.
My technical skill set includes web development using C#, Python, and Node.js, as well as front-end development technologies like HTML, CSS, JavaScript, and NextJS. Further details on my professional journey and projects can be found at [my portfolio](https://klemeragm.github.io/my-cv/).

José G.
Skills
Data analyst with over one year of professional experience in data analysis, demonstrating robust numerical and logical reasoning capabilities alongside a strong interest in programming and data manipulation. Primarily specializing in Power BI, the candidate has successfully led projects across diverse sectors, including retail, technology, and financial institutions. Proficient in data manipulation using Excel and SQL, the analyst is also acquainted with other Business Intelligence tools such as Tableau. Focused on leveraging data analysis and business intelligence to facilitate data-driven decision-making and support companies in achieving their strategic objectives.

William L.
Skills
Data Management Professional with over six years of experience in implementing business intelligence solutions, specializing in project conception and strategic indicator mapping. Expertise includes technical development with Power BI and the dissemination of knowledge through company-wide lectures and educational sessions.
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