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Glossary>Email Marketing>Constant Contact

Constant Contact

Constant Contact is an email marketing platform that helps businesses create, send, and manage email campaigns. It offers tools for designing emails, managing contact lists, tracking campaign performance, and integrating with other marketing tools to enhance engagement and drive results.

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About Constant Contact

Constant Contact was founded in 1995 to help small businesses and nonprofits manage their email marketing campaigns. It provided tools for creating professional emails, managing contact lists, and tracking campaign performance. The platform evolved over the years to include additional marketing services and integrations.

Strengths of Constant Contact include its user-friendly interface, robust customer support, and comprehensive email marketing features. Weaknesses include higher pricing compared to some competitors and limited advanced automation capabilities. Competitors include Mailchimp, AWeber, and GetResponse.

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How to hire a Constant Contact expert

A Constant Contact expert must have skills in email design and HTML/CSS coding, list management and segmentation, campaign analytics and reporting, integration with CRM and other marketing tools, and understanding of email deliverability best practices.

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