DeltaDNA is an analytics platform used for real-time data analysis and player engagement in the gaming industry. It provides tools for understanding player behavior, segmenting audiences, and optimizing game experiences through targeted messaging, A/B testing, and personalized content delivery.
DeltaDNA
DeltaDNA is an analytics platform used for real-time data analysis and player engagement in the gaming industry. It provides tools for understanding player behavior, segmenting audiences, and optimizing game experiences through targeted messaging, A/B testing, and personalized content delivery.
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About DeltaDNA
DeltaDNA was created in 2010 by Mark Robinson and Chris Wright. It served as an analytics platform designed to enhance player engagement and monetization in the gaming industry. The platform aimed to provide game developers with insights into player behavior, enabling them to optimize gameplay experiences through data-driven strategies.
Strengths of DeltaDNA included its robust real-time analytics capabilities, player segmentation tools, and personalized engagement features. Weaknesses involved potential complexity in integration and reliance on user data privacy compliance. Competitors included platforms like GameAnalytics, Unity Analytics, and Amplitude, which also offered game analytics and player engagement solutions.
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How to hire a DeltaDNA expert
A DeltaDNA expert must have skills in data analysis, familiarity with SQL for querying databases, and experience with player segmentation techniques. Proficiency in A/B testing methodologies, understanding of game design principles, and the ability to work with real-time data integration are also essential.
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