Glossary>Email Marketing>Freshmail

Freshmail

Freshmail is an email marketing platform that enables businesses to create, send, and track email campaigns. It offers tools for designing newsletters, managing subscriber lists, and analyzing campaign performance through detailed reports and analytics.

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About Freshmail

Freshmail was created in 2008 to provide businesses with an efficient email marketing solution. It aimed to help companies design, send, and monitor email campaigns effectively. Over the years, it evolved to include advanced features like automation and detailed analytics.

Strengths of Freshmail included user-friendly design tools, robust analytics, and effective automation features. Weaknesses involved occasional deliverability issues and limited third-party integrations. Competitors included Mailchimp, Constant Contact, and Sendinblue.

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How to hire a Freshmail expert

A Freshmail expert must have skills in email campaign design, HTML/CSS for template customization, data analysis for interpreting campaign metrics, and proficiency in using Freshmail's automation tools. Knowledge of list management and segmentation is also essential.

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