Glossary>Ecommerce>Google Pay

Google Pay

Google Pay is a digital wallet and online payment system developed by Google. It allows users to make payments using their Android devices, tablets, or watches in stores, online, and through apps. Google Pay facilitates contactless payments via NFC technology and supports storing credit, debit, and loyalty cards for seamless transactions.

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About Google Pay

Google Pay was launched by Google in 2018, following the merger of its previous payment services, Android Pay and Google Wallet. It was created to streamline and simplify digital payments for users by combining the functionalities of these services into a single platform. The aim was to offer a unified payment experience across different devices and platforms.

Strengths of Google Pay include its seamless integration with Android devices, ease of use, and strong security features such as tokenization and biometric authentication. Weaknesses involve limited availability on non-Android devices and reliance on NFC technology, which not all merchants support. Competitors include Apple Pay, Samsung Pay, and PayPal.

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How to hire a Google Pay expert

A Google Pay expert must have skills in mobile app development, particularly with Android, to understand and integrate the Google Pay API. They should be proficient in handling secure payment processing and tokenization. Knowledge of NFC technology for contactless payments is essential, along with familiarity with digital wallet integration and user authentication methods.

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