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Klaviyo

Klaviyo is an email marketing platform designed for e-commerce businesses. It enables users to create, automate, and analyze email campaigns, leveraging customer data to deliver personalized and targeted communication that drives sales and enhances customer engagement.

Howdy Network Rank#48
*Survey of over 20,000+ Howdy Professionals

About Klaviyo

Klaviyo was created in 2012 to provide e-commerce businesses with an advanced email marketing solution. It enabled users to leverage customer data for personalized and targeted email campaigns, aiming to improve sales and customer engagement.

Strengths of Klaviyo include robust data integration, advanced automation, and detailed analytics. Weaknesses involve a higher learning curve and potentially higher costs for small businesses. Competitors include Mailchimp, Constant Contact, and HubSpot.

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How to hire a Klaviyo expert

A Klaviyo expert must have skills in email campaign creation, automation workflows, segmentation, A/B testing, data integration with e-commerce platforms, and analytics interpretation. Proficiency in HTML/CSS for email design and familiarity with CRM systems are also essential.

*Estimations are based on information from Glassdoor, salary.com and live Howdy data.

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Employer Cost

$ 127K

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$ 97K

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