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Glossary>Business Intelligence>Salesforce Einstein Analytics

Salesforce Einstein Analytics

Salesforce Einstein Analytics is a cloud-based analytics platform designed to provide advanced data visualization, business insights, and predictive analytics. It enables users to explore large datasets, create interactive dashboards, and leverage artificial intelligence to make data-driven decisions.

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About Salesforce Einstein Analytics

Salesforce Einstein Analytics was introduced in 2016 as part of Salesforce's broader initiative to incorporate artificial intelligence into its platform. It aimed to enhance data analysis capabilities, allowing users to gain deeper insights and make predictive decisions based on their business data.

Strengths of Salesforce Einstein Analytics include seamless integration with Salesforce CRM, robust AI-driven insights, and user-friendly interface for data visualization. Weaknesses involve high costs and a steep learning curve for advanced features. Competitors include Tableau, Microsoft Power BI, and Qlik Sense.

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How to hire a Salesforce Einstein Analytics expert

A Salesforce Einstein Analytics expert must have skills in data modeling, dashboard creation, and data integration. Proficiency in SOQL (Salesforce Object Query Language), SAQL (Salesforce Analytics Query Language), and JSON is essential. Familiarity with Salesforce CRM and understanding of AI/machine learning concepts are also crucial.

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