Glossary>Email Marketing>Yesware

Yesware

Yesware is an email tracking and sales productivity tool that integrates with Gmail and Outlook. It helps users monitor email opens, link clicks, and attachment views, while also providing features like email templates, scheduling, reminders, and analytics to enhance sales outreach and communication efficiency.

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About Yesware

Yesware was created in 2010 to help sales professionals improve their email communication and productivity. It provided tools for tracking email engagement, creating templates, scheduling emails, and setting reminders. The platform aimed to streamline the sales process by offering insights and automation features that enabled users to focus on closing deals more effectively.

Strengths of Yesware include robust email tracking, comprehensive analytics, and seamless integration with Gmail and Outlook. Weaknesses include a relatively high cost for small businesses and occasional issues with email deliverability. Competitors include HubSpot Sales, Mailtrack, and Outreach.

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How to hire a Yesware expert

A Yesware expert must have proficiency in email marketing, CRM integration, and data analytics. They should be skilled in using Gmail or Outlook, creating and managing email templates, setting up and interpreting email tracking metrics, and automating sales workflows. Understanding of A/B testing and familiarity with sales engagement strategies are also essential.

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Carolina M.

Skills

Carolina is an Operations Analyst with a strong customer success and account management background. She has managed accounts, overseen logistics, and helped ensure customer satisfaction for over two decades.

Matías C.

Skills

Matias is an IT professional with over 15 years of experience in product management and software development. Matias's technical stack includes A/B Testing, Opportunity Solution Trees, Miro, Customer.io, and Sendgrid.

Sol U.

Skills

Sol is a project manager and copywriter with a background in branding and advertising. She manages branding and marketing projects, and is proficient with Google Ads, Google Analytics, and Facebook Ads.

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Eduardo F.

IT Operations Specialist

Skills

Eduardo is a System Administrator with 23 years of experience in the IT industry. Specializing in Windows environments, Eduardo's experience spans Active Directory, AWS, GCP, Microsoft technologies, VMware, and Kubernetes.

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