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Glossary>Email Marketing>Zoho Campaigns

Zoho Campaigns

Zoho Campaigns is an email marketing software that helps businesses create, send, and track email campaigns. It offers tools for designing emails, segmenting audiences, automating workflows, and analyzing campaign performance to optimize marketing efforts.

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About Zoho Campaigns

Zoho Campaigns was launched in 2012 as part of the Zoho suite of business applications. It was developed to provide businesses with a comprehensive email marketing solution, enabling them to create, send, and track email campaigns efficiently. The software aimed to simplify the process of engaging with customers and analyzing campaign performance for better marketing outcomes.

Zoho Campaigns' strengths include its integration with other Zoho products, user-friendly interface, and robust automation features. Weaknesses involve occasional issues with deliverability and limited advanced analytics compared to some competitors. Key competitors are Mailchimp, Constant Contact, and Sendinblue.

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How to hire a Zoho Campaigns expert

A Zoho Campaigns expert must have skills in email marketing strategy, proficiency with Zoho CRM integration, knowledge of HTML/CSS for email design, expertise in automation workflows, and the ability to analyze campaign performance metrics.

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