With 12 years of experience in technology, the candidate has built a robust background in digital products, commencing their career at prominent Brazilian e-commerce firms. In 2015, they undertook the development of a digital product from inception for a startup focused on app promotion. This endeavor paved the way for the creation of their initial digital product, Motop, in 2017, concurrent with their commencement as a Product Owner. By 2020, their expertise extended to teaching Digital Product Management.