Ciro R.

Product Owner

Product Owner
1/1/2022 - 7/1/2022

Served as the product backlog manager for digital products, both internal and external, collaborating with three squads to develop and monitor the product roadmap. Engaged with stakeholders across various departments to align on product vision and requirements. Defined user experiences in tandem with the Product Design team using Product Discovery techniques. Implemented and tracked key performance indicators (KPIs) to ensure the success and continuous improvement of the products.

Digital Product Management Professor
9/1/2021 - Present

Served as a generalist professor in a Digital Product Management course, focusing on training professionals for the digital market through advanced product management methodologies. Specialized in the universe of agile product development, utilizing contemporary best practices and techniques. Developed and honed expertise in agile frameworks such as Scrum and Kanban, and leveraged tools like JIRA and Trello for project management. Facilitated learning in customer-centric design principles, data-driven decision-making, and stakeholder management. Prioritized experiential learning through hands-on projects that simulate real-world scenarios, enhancing students' proficiency in digital product lifecycle management.

Product Owner
6/1/2021 - 12/1/2021

Contributed to the success of a vehicle subscription service by driving significant operational efficiency improvements. Focused on reducing the operational load and repetitive tasks, which led to notable increases in productivity and cost savings for the company. Implemented measures that resulted in decreased errors and enhanced operational safety.

Mobile Product Manager
11/1/2018 - 4/1/2020

Managed two app development squads with a focus on enhancing customer retention. Developed proficiency in languages including Swift and Kotlin, and utilized frameworks such as React Native and Flutter to build cross-platform applications. Implemented customer feedback mechanisms using Firebase Analytics and Google Analytics to drive data-informed decisions. Demonstrated expertise in back-end systems such as Node.js and Django, with a focus on API development and integration. Ensured code quality and collaborative development through the use of Git and Bitbucket, while employing Agile methodologies to streamline project management and delivery. Demonstrated strong leadership and team coordination skills, effectively aligning development efforts with strategic business goals.

Professor in Postgraduate UX/AI Studies
6/1/2018 - 12/1/2021

Instructed courses on Agile methodology and UX research, developing a deep understanding of Agile principles and practices. Utilized tools such as Jira and Trello for Agile project management and facilitated hands-on sprint sessions to simulate real-world applications. Taught UX research techniques, including user interviews, surveys, and usability testing, using platforms such as Hotjar and UserTesting. Developed course materials and practical assignments to ensure that students gained both theoretical knowledge and practical experience. Emphasized the importance of iterative development and user-centered design in creating successful software products.

Mobile Product Owner
5/1/2018 - 11/1/2018

Oversaw two app development teams dedicated to enhancing customer recurrence. Developed advanced proficiency in PHP, Doctrine, and Silex through hands-on coding and system architecture. Contributed extensively to projects using Ext JS 4.2, NodeJS, and Vue.js, building user interfaces and backend services. Demonstrated strong skills in database management, working with PostgreSQL and MongoDB to ensure data integrity and efficiency. Utilized SVN and Git for collaborative code maintenance, ensuring version control and seamless team cooperation.

Founder & CEO
9/1/2017 - 6/1/2022

Developed a comprehensive solution for motorcyclists to locate public parking spaces using geolocation technology. Demonstrated expertise in geographical information systems (GIS) and GPS-based tracking. Leveraged proficiency in mobile application development to design and implement user-friendly interfaces that facilitate real-time parking space discovery. Utilized frameworks such as React Native for cross-platform mobile development, ensuring compatibility with both iOS and Android systems. Employed backend technologies including Node.js and Express to handle server-side operations and real-time data processing. Integrated RESTful APIs to fetch and update parking space availability dynamically. Emphasized collaborative development and code maintenance through the use of Git for version control and continuous integration solutions such as Jenkins. Demonstrated a strong understanding of data security and user privacy, implementing robust encryption and authentication mechanisms to protect sensitive user data.

Product Owner / Mobile Marketing Supervisor at ViajaNet
3/1/2017 - 4/1/2018

Spearheaded the enhancement of app user experience, focusing on intuitive interface design and seamless functionality to drive user engagement. Conducted data-driven acquisition campaigns targeting potential new users, leveraging a variety of digital marketing techniques and channels to optimize reach and conversion rates. Key responsibilities included analyzing user feedback and behavior, implementing UX/UI improvements, and utilizing analytics tools to measure campaign effectiveness. Proficiency in Adobe XD, Sketch, and UserTesting for design; Google Analytics, Facebook Ads Manager, and Google Ads for campaign management. Collaborated with cross-functional teams to align growth strategies with user acquisition goals.

Mobile Marketing Teacher
8/1/2016 - 12/1/2017

Specialized in mobile marketing within a Digital Marketing course, focusing on educating students about effective user communication via mobile phones. Introduced comprehensive strategies and techniques for creating various user interfaces on mobile platforms. Developed expertise in mobile ad platforms, leveraging SMS, MMS, mobile applications, and mobile websites. Utilized analytics tools to measure and optimize mobile marketing campaigns. Incorporated knowledge of user interface (UI) and user experience (UX) design principles to enhance mobile user engagement. Integrated mobile marketing with other digital channels, emphasizing the importance of a cohesive digital marketing strategy. Employed industry-standard tools such as Google Analytics, HubSpot, and Hootsuite for campaign management and performance tracking. Utilized case studies and real-world examples to facilitate practical learning, preparing students to effectively design and execute mobile marketing strategies.

Chief Marketing Officer
6/1/2015 - 6/1/2016

Developed and executed comprehensive promotional strategies for Twizer and its partners across various digital and offline platforms. Gained expertise in digital marketing tools, including Google Analytics, SEO, and social media advertising. Utilized content management systems and email marketing software to enhance engagement and outreach efforts. Implemented effective offline marketing tactics through event coordination, print advertising, and direct mail campaigns. Demonstrated strong project management skills and the ability to collaborate with cross-functional teams to deliver cohesive marketing campaigns. Achieved significant growth in brand visibility and partner engagement metrics.

Digital Product Manager
2/1/2015 - 6/1/2016

Developed a robust marketplace focusing on parts and accessories for automobiles. Gained expertise in web development, especially using PHP and JavaScript frameworks such as Silex and Vue.js. Utilized PostgreSQL and MongoDB for efficient data storage and retrieval. Leveraged SVN and Git for collaborative code maintenance, ensuring seamless integration and version control. Implemented innovative solutions to enhance user experience and streamline the buying process within the marketplace platform.

Digital Marketing Manager
5/1/2013 - 2/1/2015

Overseeing the digital marketing budget for an e-commerce platform focused on automotive parts and accessories. Developed expertise in budget allocation and optimization to maximize return on investment (ROI). Gained significant experience in using tools such as Google Analytics, SEMrush, and Ahrefs for market analysis and campaign performance tracking. Leveraged frameworks like Facebook Ads Manager and Google AdWords for strategized ad placements, leading to increased traffic and sales. Enhanced skills in utilizing CRM systems for customer segmentation and targeting, contributing to improved user engagement and conversion rates. Managed collaboration with SEO specialists to boost organic search rankings, and integrated marketing automation tools to streamline workflow efficiencies and data-driven decision-making.

Web Designer Coordinator
10/1/2012 - 4/1/2013

Began a career as a Web Designer Coordinator, leveraging previous experience from various eCommerce companies. Expertise was applied in creating and structuring key areas such as web design, image treatment, content optimization (SEO), and social media management. Developed proficiency in designing visually appealing and user-friendly interfaces, ensuring consistent brand messaging across digital platforms. Utilized tools like Adobe Creative Suite for design and image editing, as well as frameworks such as Bootstrap for responsive web design. Enhanced content strategies using SEO best practices, driving organic traffic and improving search engine rankings. Managed social media platforms to increase audience engagement and brand awareness.

Web Designer Coordinator
6/1/2012 - 8/1/2012

Crafted user interfaces for various e-commerce components including product pages, shopping cart, and checkout. Developed proficiency in HTML5, CSS3, and JavaScript to build responsive and dynamic web pages. Utilized frameworks such as React and Vue.js to ensure efficient component-based development. Employed AJAX for seamless data transfer between client and server to enhance user experience. Demonstrated skills in integrating with RESTful APIs for real-time data updates and information retrieval. Implemented testing protocols using Jest and Mocha to ensure high quality and bug-free code. Utilized Git for version control to maintain code integrity and foster collaborative development.

Web Designer Coordinator
11/1/2011 - 5/1/2012

Developed expertise in Angular and React for the creation and implementation of enhancements in the e-commerce user interface. Utilized CSS and HTML to design responsive and accessible web pages, optimizing the user experience across multiple devices. Employed JavaScript frameworks to ensure dynamic interaction and seamless navigation. Integrated APIs to streamline interactions between front-end and back-end systems, facilitating real-time updates and efficient data retrieval. Collaborated with UX/UI designers and product managers to deliver user-centric solutions, making significant contributions to the increase in user engagement and sales conversion rates. Utilized Git for version control to maintain code integrity and enable effective team collaboration. Conducted A/B testing and performance optimization to ensure high-speed loading times and smooth application performance.

Web Designer / User Experience Coordinator
1/1/2011 - 10/1/2011

Developed and maintained user interfaces utilizing modern front-end technologies. Created promotional banners for both internal and external use, effectively enhancing brand visibility and user engagement. Designed and implemented email marketing campaigns, leveraging tools and frameworks to maximize outreach and impact. Skilled in the use of HTML, CSS, JavaScript, and graphic design software such as Adobe Photoshop and Illustrator. Demonstrated capability in managing and executing digital marketing strategies to drive user engagement and conversion rates. Ensured consistency and quality in visual design through collaborative efforts and iterative feedback loops.

Digital Designer
2/1/2010 - 1/1/2011

Specialized in the creation of hotsites, banners, and email marketing campaigns, focusing on engaging user interfaces such as menus, cart, and product pages. Developed a keen understanding of web and graphic design principles, contributing to the visual and functional aspects of digital marketing assets. Successfully leveraged HTML, CSS, and JavaScript to design and implement interactive and visually appealing elements, ensuring compatibility across various devices and platforms. Gained experience in utilizing design tools like Adobe Photoshop, Illustrator, and Figma to create compelling graphics and layouts. Additionally, demonstrated proficiency in optimizing user experiences and improving conversion rates through effective A/B testing and user feedback analysis.

Web Designer
7/1/2009 - 2/1/2010

Developed proficiency in creating hotsites tailored for e-commerce platforms. Designed and produced advertising material specifically for e-commerce to enhance online marketing efforts. Applied knowledge in HTML, CSS, and JavaScript to build responsive and visually appealing hotsites. Utilized Adobe Creative Suite for creating high-quality advertising graphics and materials. Demonstrated the ability to work with content management systems (CMS) and e-commerce platforms to integrate marketing materials seamlessly. Focused on optimizing user experience (UX) and user interface (UI) to drive customer engagement and conversions. Familiar with analytical tools like Google Analytics to track the performance of hotsites and advertising campaigns, making data-driven decisions for continuous improvement.

Graphic Designer
12/1/2007 - 1/1/2009

Developed expertise in graphic design tailored specifically for offset and flexography printing processes. Acquired advanced proficiency in Adobe Creative Suite, including Illustrator, Photoshop, and InDesign, allowing for the creation of high-quality, print-ready designs. Gained a deep understanding of color theory, print separations, and the technical specifics required for various printing materials and methods. Utilized prepress software to ensure accurate color reproduction and layout consistency. Demonstrated strong skills in vector and raster graphics, typography, and packaging design. Employed project management and collaboration tools like Trello and Slack to streamline workflows and ensure timely delivery of design projects. Enhanced proficiency in preparing and submitting files for print production, troubleshooting prepress issues, and working closely with print vendors to ensure the highest quality output.

Graphic Designer
7/1/2004 - 11/1/2007

Developed expertise in graphic design for offset and flexography printing. Mastered the use of Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, to create high-quality print materials. Utilized color theory and typography principles to ensure visually appealing and effective designs. Gained considerable experience in prepress processes, ensuring all designs met the specific requirements for offset and flexography printing. Established effective communication channels with printing technicians to troubleshoot and resolve issues, ensuring seamless production workflows and high-quality outputs. Demonstrated the ability to work efficiently under tight deadlines while maintaining meticulous attention to detail.

Design at Paula Souza Center
2007 - 2009

DIGITAL MARKETING at Superior School of Advertising and Marketing
2013 - 2014

Mobile Day Impacta at Faculdade Impacta Tecnologia
4/1/2017

Google AdWords Mobile Certification at Google
12/1/2016

Google AdWords Fundamentals Certification at Google
12/1/2016

Inbound Marketing at HubSpot
12/1/2016

Google Analytics Certification at Google
12/1/2016

Content Marketing at Rock Content
12/1/2016

RD On The Road SP (Workshop) at Resultados Digitais
6/1/2016

Vibrant Screen Mobile (Workshop) at Converge Comunicações
4/1/2016

Mobile Marketing at São Paulo Digital School
2/1/2016

Executive Immersion in Digital Business at Martha Gabriel Consulting & Education
12/1/2015

EPICENTRO 2015 (Workshop) at Bizrevolution
8/1/2015

Google Mobile Day (Workshop) at Google
5/1/2015

Rakuten Expo Show 2014 (Workshop) at Rakuten Brasil
9/1/2014

Customer Experience / Design and UX (Workshop) at E-Commerce Brasil
4/1/2014

eShow São Paulo 2013 (Workshop) at eShow São Paulo
5/1/2013

Senior Sponsored Links at Digitalks
1/1/2013

Digital Strategies and Metrics for E-commerce (Workshop) at Impacta Tecnologia
1/1/2012

Digital Marketing Management at São Paulo Digital School
4/1/2011

DoubleClick Studio at Google
3/1/2011

Advanced Programming Logic at Impacta Tecnologia
3/1/2007

Basic Photoshop at Impacta Tecnologia
2/1/2007

Advanced Photoshop at Impacta Tecnologia
2/1/2007

Creation and Design at Impacta Tecnologia
2/1/2007