The portfolio can be viewed at www.behance.net/williandearaujo7.
Experience spans over two decades in roles such as UX/UI Designer, Web Designer, iOS and Android App Designer, Graphic Designer, Motion Graphic Artist, Content Creator, Social Media Manager, Community Manager, and Digital Marketing Analyst. This extensive experience includes responsibility for translating business requirements into web design development, creating responsive mobile interfaces, and executing communication campaigns and advertisements. Other projects involved impressive illustrations, printed materials development, and Salesforce Lightning Design System, coupled with Google Ads, Instagram, and Facebook Ads, ensuring alignment with the overall strategic communications plans of media, communications, and business areas.
Proactive engagement with the market contributed to developing and supporting ATL and BTL communication strategies, enhancing stakeholder reputation and aligning with company positioning. Strategic business partnering with internal stakeholders from HR, Finance, Marketing, RD&I, and Operations facilitated the creation of relevant storytelling and campaigns crucial for business strategy deployment and driving engagement.
Proficiency includes Adobe Illustrator, Photoshop, Premiere Pro, InDesign, and CorelDraw, alongside extensive experience in Salesforce Lightning development using FIGMA prototyping. Familiarity with HTML, CSS, illustration, and vector graphics complements current focus on enhancing UX/UI and Customer Experience (CX) skills and practices.
