Willian D.

UX Designer

User Interface Designer - SalesForce
2/1/2022 - Present

Achieved a net revenue of R$ 625.5 million, marking a 21.8% increase compared to the previous year. Demonstrated substantial financial performance with a 36.2% rise in adjusted EBITDA, amounting to R$ 106.1 million, compared to the prior year. Showcased a compound annual growth rate (CAGR) of 22.3% between 2019 and 2021. Facilitated strategic growth through the successful acquisition of BMSIX, specializing in Cloud solutions, Livetouch, experts in Mobile technology, and TOPi, a global leader in Salesforce. Invested in the development of the Experience Agency, enhancing capabilities in UX, strategic design, and data intelligence. Successfully onboarded 33 new clients, driving their digital transformation efforts.

UI Analyst, User Experience Analyst, UX UI Designer
4/1/2020 - 3/1/2022

Acquired extensive expertise in building websites and landing pages with a focus on Wordpress and Elementor. Demonstrated proficiency in developing and designing 360-degree campaigns along with branding and Key Visual (KV) unfolding. Applied skills in app design using various prototyping tools, particularly Adobe XD. Enhanced technical proficiencies in the Adobe Suite, including Illustrator, Photoshop, Adobe XD, and Premiere Pro, through hands-on projects. Gained experience with UX/UI design, web design, and motion design, ensuring a comprehensive approach to user experience analysis. Consistently utilized a Mac environment to execute design tasks efficiently.

- Digital Marketing Analyst
- UX UI Designer
- Motion Grapher
- Community Manager SAC 3.0
1/1/2018 - 3/1/2020

Gained extensive technical expertise working as a Digital Marketing Analyst, UX UI Designer, and Motion Grapher. Developed proficiency in digital marketing tools and platforms such as Google Analytics, Google AdWords, and HubSpot, utilizing these tools for data-driven decision-making and campaign optimization. Excelled in SEO strategies, content marketing, and social media management, driving meaningful engagement and measurable growth.

Refined UX UI design skills with hands-on experience in Sketch, Adobe XD, Figma, and InVision, focusing on creating intuitive and user-centric designs. Conducted user research, usability testing, and A/B testing, ensuring the delivery of high-quality, user-friendly interfaces. Skilled in wireframing, prototyping, and visual design, consistently meeting client requirements and enhancing user satisfaction.

Enhanced motion graphic design capabilities using tools such as Adobe After Effects, Premiere Pro, and Cinema 4D. Produced compelling animations and motion graphics for various digital platforms, contributing to dynamic and engaging multimedia content. Demonstrated the ability to coordinate and collaborate effectively with cross-functional teams, maintaining a high standard of work within tight deadlines.

Lead Interaction Designer, Designer, Motion Grapher, UX, UI
1/1/2018 - 3/1/2020

Developed full proficiency in Photoshop, Illustrator, InDesign, XD, Premiere Pro, and After Effects on Mac iOS. Acquired solid knowledge in web development, UX/UI design, motion graphics, and video editing, creating mobile-first responsive websites and landing pages. Specialized in optimizing e-commerce content management systems, including Magento and WordPress, as well as executing SEO strategies. Played a critical role in creating and developing key visuals and 360 campaigns encompassing performance campaigns, CRM, social media, display networks, and inbound marketing. Demonstrated expertise in executing programmatic media strategies, and managing FaceAds, GoogleAds, corporate communication, and internal marketing initiatives. Managed content and served as a Community Manager, utilizing SAC 3.0 for effective branding and ensuring customer success.

Marketing Analyst, Designer, Web Application Developer
2/1/2016 - 4/1/2017

Excelled in web development by developing proficiency in HTML, CSS, JavaScript, and modern frameworks such as React and Angular. Leveraged extensive experience using tools like Adobe XD, Figma, and Sketch to design intuitive and visually appealing user interfaces, adhering to UX best practices. Produced high-quality graphic designs using Adobe Suite, including Photoshop, Illustrator, and InDesign, ensuring brand consistency and visual impact. Showcased expertise in front-end design by employing responsive design principles and utilizing Bootstrap and Material-UI frameworks.

Applied data analytics skills as a marketing analyst, utilizing tools such as Google Analytics and SEMrush to monitor and optimize digital marketing campaigns. Conducted comprehensive social media analysis using platforms like Hootsuite and Sprout Social to measure engagement, track performance, and recommend data-driven strategies. Enhanced traffic and engagement metrics through targeted content strategies, SEO, and PPC advertising. Maintained collaborative workflow using version control systems like Git and project management tools such as Jira and Trello.

Mid-Level Marketing and Communications Analyst
12/1/2013 - 5/1/2016

Developed integrated marketing communication campaigns and strategic planning, with a strong focus on internal marketing. Conducted thorough analysis of trends and market behavior within the Collection/Call Center/Contact Center segment, ensuring competitive monitoring and efficient response to customer needs. Prepared and edited comprehensive metric reports and results demonstrations using advanced tools such as LCD TVs, video animations, and PowerPoint. Designed and developed interactive email marketing layouts aimed at both internal collaborators and external clients. Produced technical writing and layout for training manuals specific to vehicles and massified sectors. Created and executed promotional pieces and campaigns to award and motivate collaborators. Planned and managed various events, and designed custom gifts including pens, mugs, plush toys, and award pieces for staff. Enhanced internal visual communication by producing and implementing graphic materials and signage for client identification, such as banners, signs, and other customized visual communication materials provided by clients, particularly within the banking industry.

Web Developer
3/1/2012 - 11/1/2013

Responsible for the implementation, publication, and maintenance of high-volume E-commerce platforms. Managed product listings on auction sites and major online stores, ensuring accurate photo editing and detailed technical specifications. Utilized ERP Software (DATASUL - TOTVS) for the organization and maintenance of invoices and orders, while overseeing complete logistics and delivery processes. Developed expertise in string instruments, drums, percussion, professional audio equipment, and other musical instruments.

Marketing Analyst
10/1/2011 - 4/1/2012

Oversaw the Marketing and Communication department with a focus on the preparation and monitoring of internal campaigns. Specialized in the development and management of social media strategies and crafted content for the corporate website, ensuring cohesive and targeted messaging. Gained expertise in content management systems and social media analytics tools to enhance engagement and outreach.

Involvement in the design and development of tailored marketing materials for the promotion of custom furniture solutions, including kiosks, counters, showcases, display cases, reception furniture, supermarket gondolas, and retail store installations. Emphasized precision in brand representation for a diverse portfolio of large retail chains. Employed various project management tools and collaborative platforms to streamline the campaign planning and execution process, fostering teamwork and efficient workflow.

Marketing Analyst
2/1/2010 - 3/1/2011

Successfully planned, developed, and monitored institutional communication activities, implementing strategic marketing planning actions, internal marketing initiatives, and media planning. Created internal communications, newspapers, and periodicals with a focus on correct grammar and spelling, clearly transmitting metrics, campaigns, banners, and notices to employees and customers. Analyzed trends and behavior in the collection market, monitored competitor behaviors, and responded to customer needs more efficiently. Prepared and edited metrics reports and performance statements utilizing LCD TVs, video animations, and PowerPoint. Developed interactive institutional content for email marketing targeted at employees and external customers. Demonstrated expertise in technical writing and layout for training manuals related to vehicles and mass marketing. Designed and developed promotional materials and award campaigns for employees, and planned and executed company events. Created various gifts such as pens, mugs, plush toys, and personalized award pieces. Improved the company's internal visual communication through graphic materials and customer signage, including banners, signs, stripes, and other visual communication tools.

Marketing and Customer Service Assistant
11/1/2009 - 2/1/2010

Demonstrated expertise in updating data, images, and products on e-commerce platforms, with a specific focus on maintaining and enhancing website content. Provided back-office support and participated actively in the development of marketing campaigns and email marketing strategies. Managed registration updates and prepared comprehensive sales monitoring reports to track performance metrics. Offered support for customer service operations and retail store functions. Showcased abilities in presenting products and services effectively while identifying and addressing customer needs.

Bachelor of Social Communication, Advertising and Marketing at Paulista University
2009 - 2012

Marketing at Paulista University
2022 - 2024

Advanced Adobe Premiere Pro CC 2020, Video Editing Techniques at AvMakers
1/1/2020

Organizational and Institutional Communication Processes at FGV - Fundação Getúlio Vargas - SP
3/1/2011

Balanced Scorecard - Organizational Performance Measurement Strategic Planning at FGV - Fundação Getúlio Vargas - SP
2/1/2011

Photoshop PSD Course to HTML&CSS at Bruno Ávila: www.brunoavila.com.br
1/1/2010

BM&F Bovespa Trading Floor Operator Course at Bolsa de Mercadorias e Futuros de São Paulo
1/1/2007