An accomplished UX/UI Designer with extensive experience in product and graphic design, as well as motion design, supplemented by expertise in inbound marketing and production. Possesses a degree in Visual Arts and Design along with additional training in Computing with an emphasis on Human-Computer Interaction.
Professionally, generated data visualizations and developed tools for creating and consulting short-term incentive balances, including profit-sharing and bonuses. Facilitated business connections across various sectors such as automotive, finance, telecoms, and small to medium-sized enterprises in food services and retail, effectively engaging with customers in the Brazilian, Argentinean, and Ecuadorian markets. Led efforts in product evolution, conducting discoveries with both experts and users, and refining operations through automation and design system adjustments. Collaborated closely with data scientists, AI specialists, and software engineers through alignment sessions involving card sorting, co-design activities, and prototype testing. Additionally, directed UX chapter meetings for nearly a year, focusing on conversational product complexities and user-centric processes through data analysis, research, and user journey flow design.