Afonso K.UX Designer
Skills
An accomplished UX/UI Designer with extensive experience in product and graphic design, as well as motion design, supplemented by expertise in inbound marketing and production. Possesses a degree in Visual Arts and Design along with additional training in Computing with an emphasis on Human-Computer Interaction.
Professionally, generated data visualizations and developed tools for creating and consulting short-term incentive balances, including profit-sharing and bonuses. Facilitated business connections across various sectors such as automotive, finance, telecoms, and small to medium-sized enterprises in food services and retail, effectively engaging with customers in the Brazilian, Argentinean, and Ecuadorian markets. Led efforts in product evolution, conducting discoveries with both experts and users, and refining operations through automation and design system adjustments. Collaborated closely with data scientists, AI specialists, and software engineers through alignment sessions involving card sorting, co-design activities, and prototype testing. Additionally, directed UX chapter meetings for nearly a year, focusing on conversational product complexities and user-centric processes through data analysis, research, and user journey flow design.
Product Designer
11/1/2022 - 9/1/2023
As a Product Designer specializing in UX/UI for a SaaS variable compensation product within a dedicated squad, developed expertise in leading design activities spanning from discovery phases to user testing. Conducted comprehensive research on new features and validated opportunities alongside Assistant Product Managers (APMs). Planned and executed user research to test product hypotheses, supporting the construction of opportunity trees and product roadmaps. Analyzed usability data using tools such as Microsoft Clarity and applied quantitative testing methods. Engaged in qualitative user research through interviews and dynamic sessions.
Proficiently designed wireframes and navigation flows, creating high-fidelity user interfaces (UI) and detailed interaction flows. Mastered prototyping using Figma, contributing to the development and maintenance of the internal Design System. Ensured smooth handoffs to software engineering teams through precise documentation.User Experience Consultant
11/1/2022 - Present
Engaged in the design of conversational digital products in consultancy for large enterprises and SMEs across various industries including retail, services, B2B, and fashion. Specialized in crafting user interactions and user experiences by analyzing UX data and metrics. Developed navigation and information architecture while creating detailed interaction flows, accounting for success paths and error recovery scenarios. Conducted UX writing rooted in thorough branding and user persona research. Prototyped extensively using Figma and other design tools. Provided consultancy and facilitated workshops with clients and stakeholders, collaborating closely with software engineering and customer success teams. Successfully implemented and published dozens of projects, reaching a combined audience of over 100,000 users per month.Product Designer
2/1/2021 - 10/1/2022
Developed expertise as a Conversational UX Designer, focusing on innovative products within the R&D sector and providing specialized consulting services to large business clients. Emphasized user-centered design principles and multidisciplinary collaboration, incorporating data analysis, natural language processing (NLP), and software engineering. Specialized in understanding client strategic objectives and business rules, conducting heuristic analyses of existing products, and facilitating creative and exploratory dynamics. Designed conversational flows with interactive components and copy, utilizing low and high-fidelity prototyping tools such as Figma and Photoshop.
In the role of Conversational UX Designer, conducted comprehensive user research through quantitative and qualitative surveys, including questionnaires, metrics gathering, and conversation analysis. Excelled in UX Writing, focusing on terminology assessment and flow improvement. Engaged in product discovery to identify conversational flows, functionalities, and components, and facilitated dynamic workshops and collaborative sessions to drive innovation.UX/UI Designer
8/1/2020 - 2/1/2021
Participated in product discovery, leveraging interviews, brainstorming sessions, matrices, and flows for comprehensive exploration. Developed interface prototypes using Adobe XD, ensuring effective visualization of ideas. Operated within an agile work process using Kanban methodology, collaborating closely with Product Owners, Project Managers, Development, and Support teams. Focused on the improvement of the team's design operations to optimize efficiency and deliver high-quality results.Designer
4/1/2019 - 8/1/2020
Responsible for the creation of a comprehensive communication plan, including the establishment of OKRs, KPIs, and strategic approaches. Engaged in meticulous content planning for both inbound and outbound marketing efforts. Refined SEO strategies to elevate search engine rankings and online visibility. Produced a wide range of content, including copywriting, posts, and video materials. Developed a detailed style guide to ensure consistency and professionalism across all communications. Enhanced overall branding by improving visual identity and communication tactics.Motion Designer
2/1/2018 - 11/1/2018
Developed proficiency in motion graphics and graphic design, with extensive experience in creating pieces for both online and offline mediums. Specialized in the creation of animated vignettes and demonstrated strong video editing skills. Applied and managed visual identities consistently across various projects, ensuring brand cohesiveness.
Visual Arts at Federal University of Minas Gerais
2011 - 2015Design at Federal University of Minas Gerais
2019 - 2023Visual Communication at SENAI (National Service for Industrial Training)
2017 - 2018
Content Production at Rock Content
1/1/2017
Afonso is available for hire
Meet Afonso K.
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