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Rayssa L.
UX Designer

Figma
Bio

UX/UI designer dedicated to enhancing user experiences by minimizing barriers between users and their objectives on various platforms. Expertise includes conducting research, ideation, designing interfaces, performing reviews, implementing solutions, and continuous iteration to refine user interactions. Proficient with tools such as Figma, Jira, Confluence, Miro, Photoshop, and Illustrator.

  • UX/UI Designer
    11/1/2022 - Present

    Led the creation of white label product solutions tailored to client needs. Designed and implemented a cohesive Design System for the white label product, significantly enhancing efficiency and consistency across the platform. Collaborated closely with the front-end engineering team to address complex design and user experience challenges. Fostered a user-centered design culture within the team, leading to improved collaboration and superior outcomes for clients. Enhanced communication with the front-end team.

    Developed expertise in Figma for UI/UX design, utilized Shortcut for project management, used Miro for collaborative brainstorming and planning, and employed Storybook for maintaining and testing UI components.

  • UX/UI Designer
    10/1/2021 - Present

    Responsible for designing a cashback program for over 250,000 users, focusing on enhancing user experience by making interactions more fluid and user-friendly. Streamlined the product to reduce barriers and frictions between users and the product, ensuring ease of use. Aligned product development with stakeholders' goals. Developed expertise in prototyping, design systems, and handoff processes. Leveraged data analysis tools such as Hotjar and Google Analytics to inform design decisions and optimize user interactions.

  • UX/UI Designer
    6/1/2021 - 9/1/2021

    Oversaw UX/UI design, conducting comprehensive user research and creating detailed project screens. Developed proficiency in wireframing and prototyping tools such as Sketch, Adobe XD, and Figma. Utilized user testing platforms to gather feedback and iteratively improve designs. Showcased expertise in creating intuitive, user-centered designs that enhance user experiences. Applied knowledge of design systems, component libraries, and accessibility standards to ensure consistency and inclusivity. Employed agile methodologies to work collaboratively with cross-functional teams, ensuring efficient design implementation. Developed skills in usability testing, A/B testing, and user journey mapping to drive evidence-based design decisions.

  • UI & Graphic designer
    3/1/2020 - 5/1/2021

    Directed art for diverse market segments across both online and offline media, ensuring brand consistency and visual appeal. Involved in conceptualizing and executing creative strategies utilizing Adobe Creative Suite, including Photoshop, Illustrator, and InDesign. Enhanced digital campaign performance through the effective use of HTML/CSS, and Adobe After Effects for motion graphics. Cultivated a keen understanding of audience targeting and engagement through analytics tools such as Google Analytics and Facebook Insights. Showcased a strong ability to lead cross-functional teams and manage projects using project management tools like Trello and Asana. Employed a thorough knowledge of print production processes, from proofing to final output, collaborating seamlessly with printers to ensure optimal print quality.

  • Design at Federal University of Campina Grande
    2009 - 2017

  • Radio, Television and Digital Communication at CESREI
    2017 - 2018

  • Project Delivery Documentation at Alura
    8/1/2022

  • Mentorship in Product Design at Online UX Team
    7/1/2022

  • Figma Course at Curso de Figma
    6/1/2022

  • Mini-Bootcamp UX Design (Digital Careers Event) at How Bootcamps
    10/1/2021

Rayssa is available for hire

Meet Rayssa L.
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