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Adform

Adform is a global digital advertising technology company that provides comprehensive solutions for advertisers, agencies, and publishers. It offers an integrated platform for programmatic advertising, including demand-side platform (DSP), supply-side platform (SSP), data management platform (DMP), and ad serving capabilities to manage and optimize digital ad campaigns across various channels.

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About Adform

Adform was founded in 2002 in Denmark. It was created to provide a comprehensive digital advertising platform that could streamline and optimize the ad buying process for advertisers, agencies, and publishers. Over the years, it expanded its offerings to include programmatic advertising solutions such as DSP, SSP, and DMP to meet the evolving needs of the digital advertising industry.

Strengths of Adform include its integrated platform, advanced programmatic capabilities, and strong data management tools. Weaknesses may involve complexity for new users and potentially high costs. Competitors include Google Marketing Platform, The Trade Desk, and MediaMath.

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How to hire a Adform expert

An Adform expert must have skills in programmatic advertising, data management, and analytics. Proficiency in using DSP, SSP, and DMP platforms is essential. They should also be adept at campaign optimization, audience segmentation, and real-time bidding (RTB). Familiarity with HTML5 for ad creation and integration with third-party tools is also important.

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