Adobe Experience Manager (AEM) is a comprehensive content management solution for building websites, mobile apps, and forms. It enables businesses to create, manage, and optimize digital customer experiences across various channels, ensuring consistent branding and personalized content delivery.
About Adobe Experience Manager
Adobe Experience Manager originated as Day CQ, created by Day Software in the early 2000s. Adobe acquired Day Software in 2010 and rebranded the product as Adobe Experience Manager. The platform was developed to help organizations manage and deliver digital content more efficiently across multiple channels.
Strengths of Adobe Experience Manager include robust content management capabilities, seamless integration with other Adobe products, and strong personalization features. Weaknesses include high costs and a steep learning curve. Competitors include Sitecore, WordPress, and Drupal.
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How to hire a Adobe Experience Manager expert
An Adobe Experience Manager expert must have skills in Java, Sling, OSGi, and JCR for backend development. Proficiency in HTML, CSS, JavaScript, and AEM components for frontend development is crucial. Knowledge of RESTful APIs, AEM workflows, DAM (Digital Asset Management), and integration with other Adobe products is also essential.
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