Adtech (Aol) is a digital advertising platform that provides solutions for ad serving, management, and analytics. It enables advertisers, agencies, and publishers to efficiently deliver and track online ads across various channels, including display, video, mobile, and social media.
Top 5*
Ad Server
About Adtech (Aol)
Adtech (Aol) was created in 1998 to provide digital advertising solutions. It offered tools for ad serving, management, and analytics, helping advertisers and publishers optimize their online ad campaigns. It became part of AOL's portfolio to enhance its advertising capabilities.
Strengths of Adtech (Aol) included comprehensive ad serving tools, robust analytics, and a wide reach across digital channels. Weaknesses involved limited innovation compared to newer platforms and integration challenges. Competitors included Google Ad Manager, DoubleClick, and The Trade Desk.
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How to hire a Adtech (Aol) expert
An Adtech (Aol) expert must have skills in ad serving technology, proficiency in managing ad campaigns, and expertise in using analytics tools. They should also be knowledgeable in HTML, JavaScript, and API integrations to customize and optimize ad delivery.
*Estimations are based on information from Glassdoor, salary.com and live Howdy data.
USA
$ 224K
Employer Cost
$ 127K
Employer Cost
$ 97K
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