Atlas by Facebook is an ad serving and measurement platform that allows advertisers to track and measure the effectiveness of their ads across devices and publishers. It provides insights into user behavior, enabling more precise targeting and attribution for ad campaigns.
Top 5*
Ad Server

About Atlas By Facebook
Atlas by Facebook was originally developed by Microsoft and later acquired by Facebook in 2013. It was created to provide advertisers with advanced ad serving and measurement tools, enabling better tracking of ad performance across multiple devices and platforms. The platform aimed to enhance ad targeting and improve attribution accuracy for digital marketing campaigns.
Atlas by Facebook's strengths included advanced cross-device tracking, robust measurement capabilities, and integration with Facebook's vast user data for precise targeting. Its weaknesses involved complexity in implementation and limited adoption compared to other platforms. Competitors included Google DoubleClick (now Google Marketing Platform), Adobe Advertising Cloud, and Sizmek.
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How to hire a Atlas By Facebook expert
An Atlas by Facebook expert must have skills in ad serving and tracking, proficiency in cross-device attribution, data analysis, and familiarity with digital marketing metrics. They should also be adept at using analytics tools, understanding user behavior data, and integrating Atlas with other advertising platforms.

Carlos H.
Skills
With 14 years of experience, the professional journey involves extensive analysis and development of corporate and distributed systems, utilizing optimal design patterns and technologies suited to both functional and non-functional application requirements. The primary focus has consistently been on product quality, with a strong understanding of microservices, cloud computing, Domain-Driven Design (DDD), Test-Driven Development (TDD), DevOps, NoSQL, and software quality assurance.
There is a dedicated effort to remain updated on emerging technologies and methodologies within a diverse skill set. Proficiencies include the JavaScript ecosystem (encompassing React, Vue, AngularJS, Angular versions 2 to 7, Node, Express, NestJS, Total.JS, and Socket.io) and the Java environment (including Java 9, Spring Boot, Spring Cloud, EJB, JSF, JPA, JMS, CDI, JBoss EAP, and Wildfly). Additionally, expertise with DevOps tools such as Docker, Kubernetes, GitLab, Sonar, Maven, Nexus, and Artifactory, alongside Apache Camel, strongly supports continuous integration and deployment.
Further experience includes desktop application development using JavaFX, Flex, and Delphi 7, and cloud platforms like AWS and Azure.

Daniel B.
Skills
With a foundational passion for mathematics and a technical background in computer science, this candidate specializes in data science and operational research, aiming to generate significant value for clients. Currently pursuing a degree in Computer Engineering, their professional trajectory includes experience as a Data Scientist at LogComex, where they successfully migrated and automated legacy data pipelines, developed predictive regression models, and enhanced logistical efficiencies through advanced graph modeling. Previously at IBM, they analyzed customer behavior via graph theory, scraped web data for financial insights, and implemented real-time monitoring systems for safety improvements. Their academic pursuits are complemented by certifications in data science and educational contributions, demonstrating a commitment to excellence and continuous learning in the field.

Marcella T.
Skills
Front End Developer proficient in JavaScript, HTML, CSS, and React, with additional expertise in unit testing utilizing Jest and Enzyme. Demonstrates experience in Agile methodologies, specifically Scrum, and excels in team collaboration. Possesses strong skills in direct client communication, developed through roles in technical support and telecommunications.

Alan F.
Skills
Senior Software Engineer with over seven years of expertise specializing in web development, primarily focusing on TypeScript, Python, and AWS. Proficient in the development of applications utilizing microservices and REST APIs, and adept at migrating legacy systems. Experienced in software architecture design, mentoring developers, and implementing automated testing. Contributed to major projects such as ensuring compliance with the General Data Protection Law (LGPD) and developing data engineering solutions. Demonstrates a strong passion for programming and a dedication to improving the development experience within teams.

Jonathan E.
Skills
Holding a Bachelor's degree in Mathematics from UFES (2011) and earning both a Master's and a PhD in Computational Modeling from UFJF (2014 and 2018), this professional has considerable experience in academic research, including a tenure at LAMEMO/COPPE/PEC/UFRJ between 2018 and 2020. Additionally, the individual has served as a substitute professor in the computer science department at UFSJ. Their technical expertise encompasses backend and data development, with a robust proficiency in numerical methods, applied mathematics, and various programming languages and tools such as Fortran, Python, Pandas, SQLAlchemy, SQL, JavaScript, and React.

Athus L.
Skills
A seasoned professional with over a decade of experience in hardware, software, web development, and audiovisual production. Demonstrates strong expertise in collaborative teamwork, initiative, and effective communication skills. Possesses substantial knowledge in DevOps, Docker, Blockchain, and emerging technologies. Extensive experience in the audiovisual domain, including the capture and editing of audio and video content for television, cinema, and advertising.

Felipe D.
Skills
A junior full-stack developer with six months of experience in web development. Possesses expertise in React, Node.js, React Native, Angular 8, SQL, and REST. Exhibits a keen interest in advancing a career in web development.

Leonardo N.
Skills
A frontend developer with three years of experience, recognized for involvement in significant projects, demonstrating proficiency in collaborating with remote teams and managing outsourced tasks. Routinely engaged in high-demand product development, leveraging state-of-the-art technologies and adhering to best development practices. Specializes in web development utilizing React and its associated technologies, complemented by additional expertise in Flask, Node, and GraphQL.
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