Criteo is a global technology company specializing in performance marketing, using data and machine learning to deliver personalized advertisements across various digital channels, including display, social media, and mobile apps.
Top 5*
Ad Server
About Criteo
Criteo was founded in 2005 by Jean-Baptiste Rudelle, Franck Le Ouay, and Romain Niccoli. Initially, it focused on developing a recommendation engine but later pivoted to personalized retargeting ads. Over the years, it expanded globally and became a leader in performance marketing technology.
Strengths of Criteo include advanced machine learning algorithms, extensive global reach, and strong performance in personalized retargeting. Weaknesses involve dependency on third-party cookies and potential privacy concerns. Competitors include Google Ads, Facebook Ads, and The Trade Desk.
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How to hire a Criteo expert
A Criteo expert must have skills in data analysis, proficiency in SQL, experience with digital marketing platforms, knowledge of JavaScript for tag implementation, and familiarity with machine learning algorithms.
*Estimations are based on information from Glassdoor, salary.com and live Howdy data.
USA
$ 224K
Employer Cost
$ 127K
Employer Cost
$ 97K
Benefits + Taxes + Fees
Salary
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