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Episerver (Now Optimizely)

Episerver, now known as Optimizely, is a digital experience platform that enables organizations to create, manage, and optimize digital content across various channels. It combines content management, e-commerce, and digital marketing capabilities to deliver personalized customer experiences and drive business growth.

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About Episerver (Now Optimizely)

Episerver was created in 1994 to provide a platform for managing digital content and experiences. Over the years, it evolved to include e-commerce and digital marketing functionalities. In 2020, Episerver acquired Optimizely, a leading experimentation platform, and subsequently rebranded itself as Optimizely to better reflect its expanded capabilities in delivering optimized customer experiences.

Strengths of Episerver (now Optimizely) include robust content management, e-commerce integration, and advanced personalization features. Weaknesses may involve a steep learning curve and potentially high implementation costs. Competitors include Adobe Experience Manager, Sitecore, and WordPress.

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How to hire a Episerver (Now Optimizely) expert

An Episerver (now Optimizely) expert must have skills in .NET development, C#, and SQL for backend integration. Proficiency in HTML, CSS, JavaScript, and React is crucial for frontend development. Experience with Episerver's APIs and knowledge of digital marketing tools within the platform are also essential.

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