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Glossary>Ad Server>Flashtalking

Flashtalking

Flashtalking is a global ad server and analytics company that delivers personalized advertisements across various digital channels. It provides creative, data-driven ad solutions and detailed performance analytics to optimize campaigns for advertisers.

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About Flashtalking

Flashtalking was created in 2001 to provide advanced ad serving and data analytics solutions. The company grew by focusing on personalized, data-driven advertising and detailed performance analytics, becoming a key player in the digital advertising industry.

Strengths of Flashtalking include advanced personalization, robust data analytics, and cross-channel ad delivery. Weaknesses may involve integration complexity and potential high costs for smaller advertisers. Competitors include Google Marketing Platform, Adobe Advertising Cloud, and Sizmek.

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How to hire a Flashtalking expert

A Flashtalking expert must have skills in ad server management, data analytics, HTML5 for dynamic creative optimization, JavaScript for custom scripting, and proficiency in using Flashtalking's platform tools. Knowledge of digital marketing metrics and experience with cross-channel campaign integration are also essential.

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