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Freewheel

Freewheel is a digital advertising platform that enables publishers, broadcasters, and media companies to manage and monetize their video content. It provides tools for ad serving, inventory management, and data analytics to optimize ad performance and maximize revenue.

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About Freewheel

Freewheel was founded in 2007 to address the growing need for effective ad management in the digital video space. It provided solutions for publishers and media companies to monetize their video content efficiently. Over time, it became a key player in the ad tech industry, eventually being acquired by Comcast in 2014 to enhance its advertising capabilities.

Strengths of Freewheel include robust ad management tools, comprehensive data analytics, and strong integration capabilities. Weaknesses may involve complexity in implementation and higher costs for smaller businesses. Competitors include Google Ad Manager, SpotX, and The Trade Desk.

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How to hire a Freewheel expert

A Freewheel expert must have skills in ad server configuration, video ad trafficking, data analytics, and API integration. Proficiency in using Freewheel's user interface, understanding of VAST and VPAID standards, and experience with troubleshooting ad delivery issues are also crucial.

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