Later

Later is a social media management platform that helps users plan, schedule, and analyze their posts across various social networks, including Instagram, Facebook, Twitter, and Pinterest. It offers features like visual content planning, automated publishing, and performance analytics to streamline social media marketing efforts.

Howdy Network Rank#60

Top 5*

Social Media

20.0%Plann
3.3%Suite
1.4%Others
*Survey of over 20,000+ Howdy Professionals
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About Later

Later was created in 2014 as a tool to help users plan and schedule Instagram posts. It was initially developed during a hackathon by a team looking to address the need for better visual content planning on social media. The platform evolved to support multiple social networks and offered features like automated publishing and performance analytics.

Strengths of Later include its user-friendly interface, robust visual content planning tools, and strong Instagram scheduling capabilities. Weaknesses involve limited features for advanced analytics and fewer automation options compared to some competitors. Key competitors are Hootsuite, Buffer, and Sprout Social.

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How to hire a Later expert

A Later expert must have skills in social media strategy, content creation, and scheduling. They should be proficient in using Later's visual content calendar, automated publishing features, and analytics tools. Knowledge of Instagram, Facebook, Twitter, and Pinterest algorithms is also essential.

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Jhonatan D.

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