Tailwind is a social media scheduling and analytics tool designed to help users manage their Pinterest and Instagram accounts. It allows users to schedule posts, analyze performance metrics, discover content, and optimize their social media strategies for better engagement and growth.
Top 5*
Social Media
About Tailwind
Tailwind was created in 2011 to help businesses and marketers manage their Pinterest accounts more effectively. Over time, it expanded its services to include Instagram scheduling and analytics. The tool aimed to simplify social media management by providing features like post scheduling, performance tracking, and content discovery.
Strengths of Tailwind include its robust scheduling capabilities, detailed analytics, and user-friendly interface. Weaknesses involve limited features for platforms beyond Pinterest and Instagram, and occasional issues with post formatting. Competitors include Hootsuite, Buffer, Later, and Sprout Social.
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How to hire a Tailwind expert
A Tailwind expert must have strong skills in social media strategy, proficiency in using Tailwind's scheduling and analytics tools, and the ability to interpret performance metrics. Familiarity with Pinterest and Instagram algorithms, as well as experience in content creation and curation, are also essential.
*Estimations are based on information from Glassdoor, salary.com and live Howdy data.
USA
$ 224K
Employer Cost
$ 127K
Employer Cost
$ 97K
Benefits + Taxes + Fees
Salary
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