Oath Ad Server is a digital advertising platform that manages, delivers, and optimizes ad campaigns across various channels. It provides tools for targeting, trafficking, reporting, and analytics to ensure effective ad delivery and performance tracking.
Oath Ad Server
Oath Ad Server is a digital advertising platform that manages, delivers, and optimizes ad campaigns across various channels. It provides tools for targeting, trafficking, reporting, and analytics to ensure effective ad delivery and performance tracking.
Howdy Network Rank#47
Top 5*
Ad Server
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About Oath Ad Server
Oath Ad Server was created in 2017 by Verizon Communications as part of its Oath subsidiary, which combined Yahoo and AOL's digital advertising technologies. It aimed to consolidate and enhance ad delivery, targeting, and analytics for improved campaign performance across various digital platforms.
Strengths of Oath Ad Server included comprehensive targeting options, robust analytics, and integration with Yahoo and AOL properties. Weaknesses involved complex user interface and limited third-party integrations. Competitors included Google Ad Manager, Facebook Ads Manager, and Amazon Advertising.
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How to hire a Oath Ad Server expert
An Oath Ad Server expert must have skills in ad trafficking, campaign management, and audience targeting. Proficiency in data analytics, familiarity with digital advertising metrics, and experience with reporting tools are essential. Knowledge of HTML and JavaScript for ad tag implementation is also important.
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