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One By Aol

One By Aol is an advertising technology platform that provides a suite of tools for publishers, advertisers, and agencies to manage and optimize their digital advertising operations. It offers solutions for programmatic buying, video ad management, mobile ad serving, and data-driven targeting to enhance the efficiency and effectiveness of digital ad campaigns.

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About One By Aol

One By Aol was a digital advertising platform developed by AOL to streamline and enhance ad operations for publishers, advertisers, and agencies. It incorporated various ad tech solutions from AOL's acquisitions and innovations over the years. AOL aimed to create an integrated platform that could manage programmatic buying, video ads, mobile ads, and data-driven targeting. The platform was part of AOL's broader strategy to compete in the evolving digital advertising market.

Strengths of One By Aol included its comprehensive suite of ad management tools, strong data analytics capabilities, and integration of various ad formats. Weaknesses included complexity in implementation and potential high costs for smaller businesses. Competitors included Google Ad Manager, Adobe Advertising Cloud, and The Trade Desk.

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How to hire a One By Aol expert

A One By Aol expert must have skills in programmatic advertising, data analytics, and ad trafficking. Proficiency in using ad management platforms, understanding of video and mobile ad formats, and experience with real-time bidding (RTB) are essential. Familiarity with audience segmentation and targeting, as well as troubleshooting technical issues within the platform, is also crucial.

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