Glossary>Ad Server>Openx Ad Exchange

Openx Ad Exchange

OpenX Ad Exchange is a digital advertising marketplace that connects publishers and advertisers, facilitating the buying and selling of ad inventory in real-time. It leverages programmatic technology to optimize ad placements, maximizing revenue for publishers and ensuring targeted reach for advertisers.

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58.3%Google Ad Manager

38.1%Dart (Doubleclick)

3.6%Index Exchange

0.0%Adbutler

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About Openx Ad Exchange

OpenX Ad Exchange was established in 2007 to address inefficiencies in the digital advertising market. It aimed to provide a transparent and efficient platform for publishers and advertisers to trade ad inventory programmatically. The platform quickly gained traction by offering real-time bidding and advanced targeting options, becoming a significant player in the ad tech industry.

Strengths of OpenX Ad Exchange include advanced programmatic technology, real-time bidding capabilities, and a wide network of premium publishers. Weaknesses may involve complexity in integration and potential issues with transparency. Competitors include Google Ad Exchange, AppNexus, and Rubicon Project.