Parse.ly is a content analytics platform that provides insights into audience engagement and content performance. It helps publishers, marketers, and content creators track metrics such as page views, visitor behavior, and referral sources to optimize their content strategies and improve audience engagement.

About Parse.ly
Parse.ly was founded in 2009 by Sachin Kamdar and Andrew Montalenti to address the need for better content analytics in the digital publishing industry. The platform was developed to help publishers and content creators gain deeper insights into audience engagement and optimize their content strategies based on data-driven decisions. Over time, it became a widely-used tool for understanding how audiences interacted with online content.
Parse.ly's strengths include its user-friendly interface, real-time analytics, and ability to provide detailed insights into audience engagement and content performance. Weaknesses may include limitations in customization for complex data needs and potential integration challenges with certain platforms. Competitors of Parse.ly include Google Analytics, Chartbeat, Adobe Analytics, and NewsWhip.
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How to hire a Parse.ly expert
A Parse.ly expert must have skills in data analysis, proficiency in using the Parse.ly dashboard, and experience with interpreting web analytics. They should also be familiar with integrating Parse.ly with content management systems and have a strong understanding of audience engagement metrics. Knowledge of API usage for custom reporting and data extraction is also beneficial.

Suzano R.
Skills
Designer with over 15 years of experience specializing in integrating design, technology, communication, and marketing to enhance project outcomes. This professional's multidisciplinary expertise encompasses the creation of user-centered products such as applications, systems, and comprehensive websites. Proficient in both collaborative team settings and leadership roles, this designer is dedicated to developing impactful solutions that improve user experiences and uphold the highest standards of design excellence.

Marcos V.
Skills
A front-end web developer with seven years of experience, specializing in ecommerce projects for the past four years. Demonstrates expertise in collaborating within squads and ongoing teams to develop landing pages and implement new features that enhance online store conversions. Proficient in performing maintenance, fixing bugs, and configuring campaigns and promotions. Holds significant involvement in Black Friday projects and has implemented data structure improvements for SEO optimization.

Miguel H.
Skills
A specialist in website development and web marketing with extensive experience since 2016 has a robust portfolio encompassing industrial, financial, and technology sectors. The focus remains on delivering performance-driven and user-centric websites, with priorities on responsiveness, loading speed, search engine optimization, and compelling visual communication. Proficient in managing WordPress projects, adept at PHP, MySQL, and plugin creation, as well as landing page design, API integration, and utilization of Hooks.

Anderson M.
Skills
Frontend Software Developer experienced in developing over 100 websites and web systems using HTML, CSS, and JavaScript, including frameworks such as Vanilla, jQuery, and React. Proficient in PHP with WordPress for plugin and theme creation, utilizing Custom Post Types, Advanced Custom Fields, Hooks, and the WordPress Rest API, as well as SiteBuilders like Elementor, Beaver Builder, Divi, and WP Bakery, including a working knowledge of Gutenberg Blocks and Custom Block Types. Familiar with technologies like MySQL, Git, GitHub, SASS/SCSS, Bootstrap, TailwindCSS, Vite, and Webpack.
Experience includes basic involvement in projects using Node (Express and NestJs) and the Laravel Framework, covering Routes, Controllers, Eloquent ORM, Frontend Components, Blade Templates, and Middlewares. Commitment to continuous learning through books, online courses, and instructional technology channels, with a goal of becoming a Fullstack Software Engineer specializing in CSS3, JavaScript, TypeScript, Node, React, PHP, WordPress, and Laravel.
Portfolio available at https://atmm.dev/.

Rafael A.
Skills
A seasoned developer with over a decade of experience in programming possesses a deep understanding and robust skill set in multiple technologies such as HTML, CSS, PHP, JavaScript, and various frameworks. Proven proficiency in agile methodologies ensures proficient project management and the delivery of high-quality results within stipulated deadlines. Expertise in database management guarantees optimal performance and well-structured applications.
Additional proficiencies include advanced use of tools like Excel and Google's product suite, including Analytics, Google Ads, Looker Studios, and SEO, enabling comprehensive data analysis, campaign optimization, and provision of actionable insights for enhanced online business performance.
Consistent in the pursuit of new challenges and opportunities, focused on the application of technical expertise and creativity to develop innovative solutions. Open to discussions on how this specialized skill set can drive the success of any project.

Henrique A.
Skills
Full Stack and Front-End Developer with over five years of experience, specializing in developing innovative web solutions using industry-standard tools and practices. Responsibilities have included data integration between WordPress and Salesforce employing SQL and AMP Script, and the creation and maintenance of dynamic pages utilizing JavaScript, Gulp, and PHP, while adhering to CI/CD principles through GitFlow. Additional duties involve website maintenance using AWS infrastructure and the application of SEO techniques. Expertise includes modern frameworks and libraries such as React, AngularJS, and Bootstrap, with significant experience in API Rest, Express, Docker, and React Native. Committed to writing well-designed, testable, and efficient code, with a continual focus on learning new skills and staying abreast of industry trends.

Diogo P.
Skills
With over 12 years of experience in pivotal roles within technology-focused environments, the portfolio spans various software projects, websites, and e-commerce platforms. Proficiency includes UX/UI design, front-end and back-end development, as well as technical leadership.

Marcos V.
Skills
An experienced Backend Web Developer with a robust background in the creation and maintenance of websites, including the development of WordPress themes and e-commerce solutions leveraging WooCommerce. Proficient in the integration of payment gateways, notably Juno and Pagar.me, and adept at developing REST APIs within WordPress. Currently advancing skills in Data Science to enhance technical acumen and broaden professional capabilities.
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