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Rubicon Project

Rubicon Project is a global advertising technology company that automates the buying and selling of digital advertising inventory. It provides a platform for publishers to monetize their content and for advertisers to reach their target audiences efficiently through real-time bidding and programmatic advertising solutions.

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About Rubicon Project

Rubicon Project was created in 2007 to automate the process of buying and selling digital advertising inventory. The company aimed to streamline and optimize the advertising ecosystem, allowing publishers to monetize their content more effectively and advertisers to reach their target audiences through programmatic advertising.

Strengths of Rubicon Project included its robust technology platform, extensive publisher network, and strong data analytics capabilities. Weaknesses involved challenges in maintaining competitive differentiation and adapting to rapid industry changes. Competitors included Google Ad Manager, AppNexus (now Xandr), and The Trade Desk.

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How to hire a Rubicon Project expert

A Rubicon Project expert must have skills in programmatic advertising, real-time bidding (RTB), and data analytics. Proficiency in using the Rubicon Project platform, understanding of digital ad inventory management, and experience with demand-side platforms (DSPs) and supply-side platforms (SSPs) are also essential.

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