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The Trade Desk

The Trade Desk is a global technology company that provides a self-service platform for ad buyers to create, manage, and optimize digital advertising campaigns across various channels, including display, video, audio, and social media.

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About The Trade Desk

The Trade Desk was founded in 2009 by Jeff Green and Dave Pickles to provide a more efficient and transparent way for advertisers to buy digital media. It aimed to offer a self-service platform that allowed ad buyers to manage and optimize their campaigns across various channels.

Strengths of The Trade Desk include its advanced data analytics, extensive reach across multiple ad channels, and user-friendly platform. Weaknesses include reliance on third-party data and potential vulnerability to changes in privacy regulations. Competitors include Google Marketing Platform, Amazon Advertising, and MediaMath.

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How to hire a The Trade Desk expert

A The Trade Desk expert must have skills in programmatic advertising, data analysis, and campaign optimization. Proficiency in using The Trade Desk's platform, including its API and reporting tools, is essential. Knowledge of digital marketing channels and experience with real-time bidding (RTB) are also crucial.

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