Tweetdeck

Tweetdeck was created in 2008 as a third-party application to help users manage their Twitter accounts more effectively. It provided features such as multiple timelines, scheduling tweets, and tracking hashtags. In 2011, Twitter acquired Tweetdeck to integrate these advanced functionalities into its platform.

Tweetdeck's strengths include its ability to manage multiple accounts, schedule tweets, and monitor various timelines from a single interface. Weaknesses include a lack of support for other social media platforms and occasional performance issues. Competitors include Hootsuite, Buffer, and Sprout Social.

A Tweetdeck expert must have strong skills in social media management, proficiency in scheduling and monitoring tweets, and the ability to analyze Twitter analytics. They should also be adept at managing multiple Twitter accounts and using advanced search functions to track hashtags and keywords.