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Yieldlab

Yieldlab is a programmatic ad management platform that optimizes digital advertising revenue through real-time bidding and advanced targeting. It serves publishers by maximizing their ad inventory value and provides advertisers with precise audience targeting capabilities.

Howdy Network Rank#78
*Survey of over 20,000+ Howdy Professionals

About Yieldlab

Yieldlab was created in 2010 to address the need for more efficient and effective digital ad management. It provided a platform for real-time bidding and advanced targeting, helping publishers maximize their ad revenue and enabling advertisers to reach precise audiences.

Strengths of Yieldlab included advanced targeting capabilities, real-time bidding efficiency, and robust optimization tools. Weaknesses involved potential integration challenges and reliance on third-party data. Competitors included Google Ad Manager, AppNexus, and Rubicon Project.

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How to hire a Yieldlab expert

A Yieldlab expert must have skills in programmatic advertising, real-time bidding, and data analysis. Proficiency with ad server technologies, audience segmentation, and campaign optimization is essential. Knowledge of API integration and familiarity with digital marketing metrics are also crucial.

*Estimations are based on information from Glassdoor, salary.com and live Howdy data.

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Employer Cost

$ 127K

Employer Cost

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$ 97K

Benefits + Taxes + Fees

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