Adobe Analytics is a web analytics service that provides insights into user behavior on websites and mobile apps. It collects, measures, and analyzes data to help organizations understand their digital audience and improve customer experiences by making data-driven decisions.
About Adobe Analytics
Adobe Analytics originated as part of Omniture, a company founded in 1996 by Josh James and John Pestana. Adobe Systems acquired Omniture in 2009 to enhance its digital marketing capabilities. The service was designed to help businesses analyze web traffic and customer interactions to improve digital strategies and user experiences.
Strengths of Adobe Analytics include robust data integration, advanced segmentation capabilities, and comprehensive reporting tools. Weaknesses may involve a steep learning curve and potentially high costs for smaller businesses. Competitors include Google Analytics, IBM Digital Analytics, and Piwik PRO.
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How to hire a Adobe Analytics expert
An Adobe Analytics expert must have skills in data analysis, proficiency with Adobe Analytics interface, and experience in creating and interpreting custom reports and dashboards. They should be adept at implementing tracking codes, understanding JavaScript for tag management, and using Adobe Experience Cloud tools. Knowledge of segmentation, attribution modeling, and data visualization is also essential.

Mateo F.
Skills
Mateo is a Senior Product/Project Manager. He is experienced in product development and user-centered design, and is a certified Lean Inception Trainer and Design Sprint facilitator.

Rodrigo C.
Skills
Digital Product Management professional with 13 years in the technology sector, including 9 years dedicated to strategic management of digital products across industries such as Omnichannel Service, Retail, Entertainment, and Finance. Specializes in the entire lifecycle of digital products using agile methodologies, from discovery and ideation to development, launch, monitoring, and growth. This comprehensive approach has consistently resulted in profitable and impactful digital products aligned with market needs and business strategies. Proficient in exploring complex problems and identifying opportunities through Product Discovery techniques, creating product strategy and vision, and developing result-oriented roadmaps. Adept at conducting research, benchmarking, and competitive analysis using market intelligence practices, defining target audience, Ideal Customer Profile (ICP), personas, and buying centers. Skilled in crafting product narratives aligned with strategy, including naming and tone of voice definition, and formulating packaging and pricing strategies through testing and methodologies. Expertise in structuring product launches, feature rollouts, and campaigns with thorough metric monitoring. Utilizes Product-Led Growth to optimize funnel conversions, enhancing user acquisition, activation, and engagement, thereby turning users into advocates through recommendation techniques. Experienced in assembling and managing local and remote multidisciplinary teams of up to 120 members across various functions such as product management, experience design, interface design, data analysis, CRM, customer success, product marketing, and sales. Proven ability to integrate multiple areas and stakeholders to devise solid strategies from a broad business perspective in both traditional companies and early-stage startups. Effectively tracks business and product indicators, aligning them with business objectives and OKRs, and adeptly manages suppliers across segments like payment processing, outsourcing, general consultancies, digital marketing, and SaaS platforms.

Eduardo F.
Skills
Eduardo is a System Administrator with 23 years of experience in the IT industry. Specializing in Windows environments, Eduardo's experience spans Active Directory, AWS, GCP, Microsoft technologies, VMware, and Kubernetes.

Marcus V.
Skills
Product Manager with extensive experience in developing and executing data-driven and platform strategies across sectors including e-commerce, finance, and services, specializing in Product Lifecycle Management, Go-to-Market Strategies, and Product Innovation.
Achievements include leading cross-functional teams and driving product development to ensure collaborative solutions; conducting comprehensive market research and leveraging data analytics to design and execute product roadmaps; and launching and scaling products that generated significant revenue growth and improved customer experience.
The approach includes decoding customer needs through user behavior analysis and customer journey mapping to develop resonant products; using data-driven insights for informed product decisions and product-market fit evaluations; and advocating for user-centered design and minimum viable product strategies. With a foundation in IT and expertise in Agile methodologies, Scrum frameworks, and product analytics tools, alignment with the latest best practices in product management is consistently maintained.

Daniel C.
Skills
Graduate in Information Technology Management with a strong interest in web development, particularly Front-end development. Skills include proficiency in HTML5, CSS (SCSS | SASS), JavaScript, the Vue/Nuxt ecosystem, WordPress, and Oracle Cloud Commerce. Experience encompasses various projects focused on enhancing user engagement and customer satisfaction.

Adalgisa D.
Skills
With six years of professional experience in design, focusing on digital and graphic production, the candidate demonstrates expertise in planning and developing digital products through strategic communication and marketing techniques. Responsibilities encompass user analysis, strategic management, metrics analysis, benchmarking research, and UX research. Additionally, the candidate is adept in creating flowcharts for process improvement and development, branding, layout design, email marketing, and video content production. Proficiency in Lean processes, Agile UX, and growth strategies directed at product sales are notable strengths. A concentrated area of study includes the implementation of accessibility, inclusion, and data analysis to develop user-friendly products that generate significant results.
Personal interests include drawing illustrations, gaming, game development, and watching science fiction series and movies, with a particular fondness for chocolate and kittens.

Leandro R.
Skills
A Product Manager with over nine years of experience, specializing in the enhancement of user experiences and the validation of hypotheses. Expertise includes developing comprehensive product roadmaps and overseeing successful product launches. Proficient in collaborating with cross-functional teams and influencing stakeholders while clearly articulating product strategies. Strong focus on leveraging insights to drive data-informed decisions.

Marilia I.
Skills
Mobile Developer with over five years of industry experience dedicated to creating impactful applications. Continuously updating skills to align with the latest industry trends and advancements, this professional seeks ongoing growth through tackling complex challenges, leading teams, and sharing expertise while learning from colleagues. Proficient in React Native, ReactJS, Redux, GraphQL, JavaScript, TypeScript, GitHub, Firebase, Agile methodologies, and product management.
*Estimations are based on information from Glassdoor, salary.com and live Howdy data.
USA
$ 224K
Employer Cost
$ 127K
Employer Cost
$ 97K
Benefits + Taxes + Fees
Salary
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