Adobe Analytics is a web analytics service that provides insights into user behavior on websites and mobile apps. It collects, measures, and analyzes data to help organizations understand their digital audience and improve customer experiences by making data-driven decisions.
About Adobe Analytics
Adobe Analytics originated as part of Omniture, a company founded in 1996 by Josh James and John Pestana. Adobe Systems acquired Omniture in 2009 to enhance its digital marketing capabilities. The service was designed to help businesses analyze web traffic and customer interactions to improve digital strategies and user experiences.
Strengths of Adobe Analytics include robust data integration, advanced segmentation capabilities, and comprehensive reporting tools. Weaknesses may involve a steep learning curve and potentially high costs for smaller businesses. Competitors include Google Analytics, IBM Digital Analytics, and Piwik PRO.
Hire Adobe Analytics Experts
Work with Howdy to gain access to the top 1% of LatAM Talent.
Share your Needs
Talk requirements with a Howdy Expert.
Choose Talent
We'll provide a list of the best candidates.
Recruit Risk Free
No hidden fees, no upfront costs, start working within 24 hrs.
How to hire a Adobe Analytics expert
An Adobe Analytics expert must have skills in data analysis, proficiency with Adobe Analytics interface, and experience in creating and interpreting custom reports and dashboards. They should be adept at implementing tracking codes, understanding JavaScript for tag management, and using Adobe Experience Cloud tools. Knowledge of segmentation, attribution modeling, and data visualization is also essential.
*Estimations are based on information from Glassdoor, salary.com and live Howdy data.
USA
$ 224K
Employer Cost
$ 127K
Employer Cost
$ 97K
Benefits + Taxes + Fees
Salary
The Best of the Best Optimized for Your Budget
Thanks to our Cost Calculator, you can estimate how much you're saving when hiring top LatAm talent with no middlemen or hidden fees.