Power BI

A seasoned Product Owner specializing in the development of digital products for both web and mobile platforms using agile methodologies like SCRUM within dynamic environments. Proficient in introducing core product culture concepts, which involve the creation of roadmaps, OKRs, product vision, and enhancing user experiences while collaborating with stakeholders to anticipate market demands. Capable of directing development teams by effectively bridging the gap between technical and non-technical members, ensuring a mutual understanding of product requirements through well-crafted user stories. Responsible for maintaining and prioritizing the product backlog with a strong focus on delivering value to both customers and the business, driven by a clear and inspirational product vision. Works intricately with development teams to guarantee the continuous delivery of valuable increments, adapting strategies as necessary to meet evolving demands. Employs continuous performance measurement and analytical techniques by establishing and monitoring predefined metrics for key indicators, fostering an ongoing cycle of learning and product evolution. Brings substantial experience in navigating companies through digital transformations and adeptly adjusting to complex contexts.

Data Analyst specialized in translating complex data into actionable business insights to facilitate informed decision-making. Committed to process automation and continuous improvement, with extensive experience aiding small to medium-sized organizations in developing effective business and product strategies. Proficient in managing projects from inception to completion, with a strong background in data collection and analysis.

Expertise encompasses Data Analysis, ensuring Data Quality, and utilizing tools such as PowerBI, DAX, Tableau, Google Data Studio, Google Analytics, and Google Tag Manager. Adept at managing advertising platforms like Google Ads and Facebook Ads, with a solid foundation in project planning, execution, and market research.

UX Generalist equipped with comprehensive expertise in the entire product lifecycle, adept at addressing the needs of both national and international stakeholders. Exhibits advanced proficiency in the English language.

A UX/UI and Product Designer with four years of professional experience, based in São Paulo, Brazil. Demonstrates a comprehensive skill set with a focus on evolving toward specialization and leadership, particularly through T-shaped growth. Interpersonal interests include gaming and reading, with a profound passion for technology and innovation. Holds a firm conviction in the transformative power of design to enhance quality of life. Dedicated to ongoing learning and professional development, and consistently open to new challenges.

Expert in technology with over 20 years of experience, including a 12-year focus on E-commerce and digital platforms within major retail companies. Demonstrated competence in digital transformation for online retail, encompassing recruitment, training, and management of software development teams for digital products. Proven track record in digital product management from inception to maintenance, with a strong focus on setting objectives, goals, and key metrics for products and squads, while closely monitoring these indicators with stakeholders and teams. Skilled in managing large, multidisciplinary, and multifunctional teams, as well as internal and external service providers, alongside adept contract negotiations and budget management. Proficient in applying Agile methodologies, including the implementation and readjustment of Scrum and Kanban frameworks, as well as custom methods. Adept at handling projects that integrate physical retail with digital platforms, supporting the operation and evolution of E-commerce systems, Omni-Channel strategies, and integrated platforms. Experienced in solving complex problems across various operations and developing new sales channels. Well-versed in crisis management, problem resolution, and team scalability during critical retail periods such as Black Friday. Expertise in E-commerce platforms, including Vtex, SalesForce Commerce Cloud, and OMS Linx, along with familiarity with digital product tools such as Google Analytics, Tag Manager, Hotjar, and Jira. Technical background focused on front-end systems, including code performance, mobile testing, A/B testing, SEO, prototyping, and responsiveness using HTML, CSS, JavaScript, and APIs.

As a seasoned Service Designer and Innovation Leader with over five years of experience, I specialize in aligning user needs with technological solutions and optimizing complex processes to enhance satisfaction. My expertise lies in translating design thinking into actionable processes, executing impactful research, and strategically implementing improvements. I have led initiatives that revolutionize communication flows, optimize e-commerce experiences, and introduce innovative methodologies such as the RFV spectrum and user personas.

SEO Specialist with six years of experience, characterized by a diverse career background. Most recently served as a Product Owner in Post-Sales, preceded by roles in technology as a Front-End Developer and Performance Marketing Analyst.

A data and technology enthusiast skilled in various tools essential for data tasks, including Python, SQL, Apache Spark, Pentaho, AWS, Google Cloud, R, Excel, Tableau, and Power BI. With a solid foundation in data cleaning, analysis, and visualization, this individual demonstrates strong analytical abilities and excels in collaborative environments. Fluent in English, with three years of professional use, they possess advanced expertise in customer segmentation, digital strategy development, and business intelligence, particularly in designing campaigns via Google and Meta ads. They are currently pursuing a degree in Data Science at Centro Universitário Unipê and have obtained certifications in Data Analytics and Business Intelligence from Google.