Google Analytics is a web analytics tool that tracks and reports website traffic. It provides insights into user behavior, acquisition channels, and conversion rates, enabling businesses to optimize their online presence and marketing strategies.

About Google Analytics
Google Analytics was created in 2005 after Google acquired Urchin Software Corporation. It was developed to provide businesses with detailed insights into website traffic and user behavior, helping them optimize their online presence and marketing efforts.
Strengths of Google Analytics include comprehensive data collection, robust reporting tools, and seamless integration with other Google services. Weaknesses involve a steep learning curve and potential privacy concerns. Competitors include Adobe Analytics, Mixpanel, and Matomo.
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How to hire a Google Analytics expert
A Google Analytics expert must have skills in data analysis, proficiency in using Google Tag Manager, understanding of JavaScript for custom tracking, experience with data visualization tools like Google Data Studio, and the ability to interpret and configure advanced segments and filters.

Mauro K.
Skills
An extensive background in market research has fostered a consistent expertise in data analysis, evident throughout the professional journey. This expertise encompasses sales analysis, campaign performance evaluation, and customer retention strategies within e-commerce and franchising sectors. Engagement in projects spanning goal deployment, e-commerce launches, and process optimization has further refined these skills. Proficiency in creating dashboards and reports through Excel and Power BI facilitates the visualization and monitoring of key performance indicators.

Gabriel M.
Skills
A seasoned expert in UI/UX and Low-Code Development, this professional brings over eight years of expertise in Technology and Design. Their career has been defined by a commitment to creating exceptional digital experiences that drive business success and enhance customer satisfaction. With a focus on self-directed learning, they continuously stay at the forefront of innovation. Their skill set includes developing interfaces, applications, SAAS systems, websites, and on-demand landing pages using low-code technologies such as FlutterFlow, Bubble, and Wordpress with Elementor. Open to collaborative projects and opportunities that align with a vision of constant improvement, this individual is keen to contribute to teams and help organizations achieve their objectives.

Daniel O.
Skills
Front-end developer specializing in a wide range of programming languages and technologies, including ReactJS, React Hooks, JavaScript, Node, and Jest. Proficient in HTML5, CSS3, compilers, AB Testing, JSP, Google Analytics, and Azure DevOps, coupled with foundational knowledge of Python and Angular. Continuously engages with emerging technologies, staying informed about the latest trends in web development. Outside the professional sphere, interests include attending concerts, socializing with friends, gaming, reading, and watching series and movies.

Nayara Z.
Skills
Full-Stack Developer with advanced academic credentials in Information Technology, including a degree, postgraduate qualification, and a master's degree. Demonstrates a proactive, curious, and studious approach to professional development, with a strong passion for continuous learning and embracing new challenges. Offers thirteen years of extensive experience across numerous internet projects, encompassing a broad range of expertise. Areas of specialization include web development, usability, accessibility, information architecture, user experience (UX), and WordPress implementation. Proficiencies extend from project conceptualization through strategic launch planning, performance analysis, and user testing.

Daniel R.
Skills
Possessing over 15 years of experience in Information Technology, expertise encompasses data engineering, business intelligence, data warehousing, requirements analysis, and systems development.

Paulo B.
Skills
Dynamic and creative professional with over a decade of experience in the IT field, specializing in decision-support solutions. Expertise as a BI and Power BI Analyst is marked by a multilinear approach rooted in contemporary business rules. Implemented processes significantly enhance operational result control and measurement levels. Dedicated to transforming data into actionable information, consistently driving insights for continuous improvement.

Rafael C.
Skills
A specialist in data collection, cleaning, and report generation and presentation with experience in serving multinational enterprises. Proficient in generating actionable insights by aligning audience engagement with strategic client objectives.

Jefferson A.
Skills
A data-driven Product Designer with extensive experience in ERP, AI, and LMS projects, holding degrees in Systems and Design, and a specialization in Marketing. Additionally, holds a postgraduate degree in UX and is committed to continuous professional development. Demonstrates proficiency in project planning, business discussions, research, prototyping, and validation processes. Experienced in building and leading design teams, managing evaluation, feedback, and Individual Development Plans (IDPs) for designers at various levels.
*Estimations are based on information from Glassdoor, salary.com and live Howdy data.
USA
$ 224K
Employer Cost
$ 127K
Employer Cost
$ 97K
Benefits + Taxes + Fees
Salary
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