Base CRM, now known as Zendesk Sell, is a customer relationship management software designed to help businesses manage their sales processes. It offers tools for lead management, sales tracking, pipeline visualization, and communication automation to enhance productivity and improve customer relationships.
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About Base Crm
Base CRM was created in 2009 by Uzi Shmilovici and his team to address the need for a more intuitive and efficient sales management tool. It aimed to streamline sales processes and improve customer relationship management for businesses. In 2018, Zendesk acquired Base CRM and rebranded it as Zendesk Sell to integrate it into their suite of customer service products.
Strengths of Base CRM included its user-friendly interface, robust mobile app, and strong sales automation features. Weaknesses involved limited customization options and fewer integrations compared to larger CRM platforms. Competitors included Salesforce, HubSpot CRM, and Pipedrive.
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How to hire a Base Crm expert
A Base CRM expert must have proficiency in data management, sales pipeline configuration, and automation workflows. They should be skilled in using CRM analytics and reporting tools, API integrations, and mobile app functionalities. Familiarity with lead tracking and customer segmentation is also essential.

Jonas S.
Skills
Information Technology and Project Management professional with over 20 years of experience in the finance, healthcare services sectors, and system development consultancy. Specializes in deploying integrated management systems, automation tools, robotics, and integration solutions such as ERP, CRM, HCM, and ITSM. Demonstrates proficiency in process mapping utilizing BPMN, adherence to ITIL standards, and the application of Project Model Canvas. Excels in implementing Kanban and Trello alongside Agile methodologies, including SCRUM, to enhance operational efficiency and profitability through process optimization or automation. Holds certifications in SCRUM SFC, inbound marketing techniques from HubSpot Academy, and project management and customer relationship management from Bitrix24 via Br24 Academy.

Lorival S.
Skills
A mechanical engineering graduate specializing in identifying opportunities for procedural improvement and optimization, with a focus on developing data-driven solutions and generating quality indicators. Expertise includes implementing data audits and formulating strategic insights and planning. Demonstrates resilience in adapting to organizational realities. Currently serves as a Data Analyst, innovating in indicator generation, developing and maintaining data pipelines, integrating technology into team processes, and providing training for team members. Experience spans tools and platforms such as Continuous Improvement methodologies, Power BI, Data Studio (Looker), Excel/VBA, R, Python, Salesforce, SQL, and Business Intelligence, enabling the resolution of complex business and management challenges with advanced solutions.

Micaela M.
Skills
Data Engineer leveraging data for practical solutions. Holder of a degree in Systems Analysis and Development from Faculdade de Informática e Administração Paulista. Proficient in data processing with Apache Spark, Python, SQL, and the AWS ecosystem, including EMR, S3, EC2, Lambda, Glue, Athena, Redshift, DynamoDB, and ECS. Hands-on experience includes Salesforce, Databricks, Airflow, Apache NiFi, and automation and CI/CD tools such as CloudFormation and Jenkins. Skilled in creating and monitoring dashboards with Grafana, developing chatbots, IoT technologies, and using data visualization tools like Quicksight, Qlik, PowerBI, and Tableau. Familiar with Agile methodologies. AWS Developer - Associate certified and currently pursuing AWS Data Engineer - Associate certification. Actively improving English communication skills with confidence in listening, reading, and writing.

Décio C.
Skills
An accomplished professional with a decade of experience specializing in the generation of comprehensive management reports. Expertise encompasses detailed analysis, database structuring, and programming utilizing VBA, Excel, and Access. Proficiencies include formulating documentation tailored to system adaptations based on client requirements, with a strong focus on problem-solving. This involves meticulous planning, execution, and oversight of various improvement projects.

Agustin B.
Skills
Augustin is a seasoned Data Analyst with over three years of experience. He is experienced in leveraging data to drive decision-making and enhance operational efficiency. His toolkit includes GCP, Tableau, and Python.

Jefferson R.
Skills
Passionate about technology and engineering from a young age, early experiments involved creating electrical circuits that powered light bulbs and motors. This early interest led to enrollment in the competitive Mechatronics Engineering program at the University of Brasília (UnB) in 2006. The coursework included robotics, programming, electronic circuits, and automation. Extracurricular activities included ballroom dance classes, extensive studies in Japanese, participation in the junior company, involvement in the robot soccer team, and contribution to two scientific initiation projects, resulting in the publication of a poster and an article at a conference. The culmination of these efforts was an award for the highest grade in the class and acceptance into a master’s program at the same institution.
The master's program included an exchange to Ukraine to study rocket and satellite construction technologies, where the initial phase of the master’s project began. The project concluded in Brazil, leading to the publication of two articles in international conferences, two in journals, and a book on satellite attitude control systems.
Professional experience includes developing algorithms for a robot used in environmental monitoring in the Amazon, utilizing C/C++, Python, and ROS for programming. Subsequently, expertise expanded through a role that involved contributing to company growth from inception to achieving substantial annual revenue. Responsibilities encompassed coding algorithms in C++, R, and C#, international representation at events, project management, providing support and training, leading teams, engaging in strategic planning, managing departments, and coordinating the opening of new company branches. The multifaceted experience has fostered a flexible, engaged, and committed professional approach dedicated to the success of the company, projects, and clients.

João P.
Skills
Professional with over 29 years of experience in developing computer solutions, encompassing management, analysis, development, implementation, and training of integrated computer systems. Demonstrates a strong commitment to work, attention to detail, organizational skills, and problem-solving abilities. Exhibits leadership qualities, a calm and resolute nature, and a dynamic personality, alongside excellent interpersonal relationships and self-taught capabilities. Current focus lies in the development of mobile applications and specialization in Dart/Flutter.

Robson O.
Skills
A professional with extensive experience in management and Business Intelligence (BI) and a proven track record of achieving results. Specializes in data analysis, report creation, visualization, and the implementation and maintenance of BI solutions. Proficiency extends to tools such as Tableau, Metabase, Qlik, and Apache Superset, coupled with advanced knowledge of query languages and databases including SQL, MySQL, PostgreSQL, and Oracle. Demonstrates expertise in extracting and transforming data from multiple sources while ensuring data integrity and quality. Possesses strong analytical skills to identify trends, patterns, and insights that drive strategic decision-making. Excellent collaboration and communication skills facilitate clear and concise dissemination of complex ideas. Adept at understanding client needs and translating them into effective IT and BI solutions that enhance business processes.
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