CRM

Customer Relationship Management (CRM) software is a category of tools designed to help businesses manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention, and driving sales growth. CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials, and social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs, thereby enhancing customer satisfaction and maximizing profits. CRM software typically features modules for sales force automation, customer support, and marketing automation, making it an essential tool in modern business administration.