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Conversant

Conversant is a digital marketing company that specializes in personalized advertising and programmatic media buying. It leverages data and technology to deliver targeted ads across various channels, including display, mobile, video, and social media.

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About Conversant

Conversant, originally known as ValueClick, was founded in 1998. It evolved from a performance-based advertising network into a comprehensive digital marketing company. In 2014, it rebranded as Conversant to reflect its focus on personalized advertising and advanced data analytics.

Strengths of Conversant included advanced data analytics, personalized advertising capabilities, and a broad multi-channel reach. Weaknesses involved dependency on third-party data and potential privacy concerns. Competitors included Google AdSense, Facebook Ads, and The Trade Desk.

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How to hire a Conversant expert

A Conversant expert must have skills in data analytics, programmatic advertising, and digital marketing. Proficiency in using ad tech platforms, understanding of audience segmentation, and experience with real-time bidding (RTB) are essential. Knowledge of privacy regulations and compliance is also important.

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