Datorama is a cloud-based marketing intelligence and analytics platform. It aggregates, integrates, and visualizes marketing data from various sources, enabling marketers to gain insights, optimize campaigns, and improve decision-making through a unified dashboard.

About Datorama
Datorama was founded in 2012 to address the growing need for a comprehensive marketing analytics solution that could unify data from disparate sources. It aimed to empower marketers with actionable insights by providing a single platform for data integration and visualization. Salesforce acquired Datorama in 2018 to enhance its Marketing Cloud offerings.
Strengths of Datorama included its ability to integrate data from numerous sources, user-friendly interface, and robust visualization capabilities. Weaknesses involved potential complexity in setup for non-technical users and cost considerations for smaller businesses. Competitors included Google Data Studio, Tableau, and Power BI.
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How to hire a Datorama expert
A Datorama expert must have skills in data integration, ETL processes, and API usage to connect various data sources. Proficiency in data visualization and dashboard creation is essential for presenting insights effectively. Knowledge of SQL and understanding of marketing metrics are also important for customizing reports and analyses.

Caio F.
Skills
A dual citizen of Portugal and Brazil, possessing six years of professional experience as a computer engineer in the domain of business intelligence. Expertise includes the development of business intelligence solutions, dashboard creation, data manipulation, and system integrations, with a keen analytical approach and a passion for data.
Academic credentials include a Bachelor's degree in Computer Engineering from Metodista University São Paulo (2018) and a Postgraduate degree in Data Science with a focus on Big Data Analytics from Mackenzie University São Paulo (2020). Professional certifications encompass Tableau Specialist (ID 999441) and Google Analytics (ID 53844274). Proficient in Power BI, Tableau, and Google Data Studio, with a working knowledge of QlikView, QlikSense, and SpotFire. Achieved multiple Business Intelligence badges from Tableau, namely Tableau Analyst, Developer, Author, Consumer, Data Scientist, Designer, and Executive Sponsor.
Proficient in advanced English, with ongoing coursework to further language skills. General competencies cover system engineering, documentation, electronic devices, computer networks, software architecture, and calculus. Extensive experience with ERP systems, data-driven decision-making, programming logic, MIS, UML, business intelligence requirements gathering, data mining, statistical analysis, data strategy, data collection, big data processing, and a range of analytical tools, including Microsoft Excel, Tableau Desktop, Google Data Studio, Qlik, Tableau Prep, Talend, Pentaho Data Integration, Looker, Power Query, and Tableau Public.
Database expertise includes MySQL, Oracle 11g/12g, SQL Server 2008/2016, HP Vertica, Amazon Redshift (AWS), Amazon Athena, Hadoop, Azure, and Databricks.

Felipe S.
Skills
Extensive experience in project management, new product development, business analysis, consulting, support, quality assurance, and development, covering both remote and on-site activities. Proficiency in designing and creating solutions, incorporating feasibility studies and requirements analysis. Adept at strategic thinking and tactical execution, balancing immediate and long-term needs. Skilled in defining strategies, implementing improvements, and creating roadmaps to monitor product development until the market-ready phase. In-depth knowledge of ERP systems, with a focus on financial, administrative/fiscal, and logistics modules, including warehouse management and routing. Experienced in managing Agile teams, facilitating effective stakeholder integration throughout the project lifecycle.

Wagner B.
Skills
A Project Manager and Systems Analyst with substantial experience and a strong foundation in various programming languages, including JAVA, PHP, Ruby on Rails, and .NET. Demonstrates proficiency in mobile application development for both iOS and Android platforms and possesses a comprehensive understanding of UML and Agile methodologies, particularly SCRUM and XP. Well-versed in PMBOK, ITIL, and COBIT frameworks and exhibits expertise in process management and standard definition through BPM. Known for excellent teamwork skills, adept at organizing and executing planned tasks while continually aiming for positive results and professional development within the organization.

Maiyara S.
Skills
Based in São Paulo, this Senior Product Designer specializes in creating digital solutions to elevate customer experience and satisfaction. Recent responsibilities have included overseeing the digital experience for roadside car assistance, where re-designing the user journey for requesting assistance via WhatsApp received recognition from the CEO for its innovation and efficacy in reducing operational call rates.
Professional experience spans both major corporations and startups. Notably, work at a mom-and-pop shop improvement company led to the development of a marketplace feature that optimized inventory restocking with product recommendations based on sales and buying habits, thereby increasing market share and order values.
A commitment to continuous learning and curiosity drives a passion for tackling diverse problems. Valuing clear communication, this designer excels in translating complex ideas into comprehensible concepts for team collaboration.
With a strong background in Industrial and Graphic Design, supported by a degree from Universidade de São Paulo and specializations in UI/UX Design and Design Strategy, the focus is on applying fundamental design principles and strategic thinking to resolve intricate issues with user-centric solutions.

Jefferson A.
Skills
A data-driven Product Designer with extensive experience in ERP, AI, and LMS projects, holding degrees in Systems and Design, and a specialization in Marketing. Additionally, holds a postgraduate degree in UX and is committed to continuous professional development. Demonstrates proficiency in project planning, business discussions, research, prototyping, and validation processes. Experienced in building and leading design teams, managing evaluation, feedback, and Individual Development Plans (IDPs) for designers at various levels.

Catarina Z.
Skills
Statistician and data scientist with three years of experience, specializing in machine learning. Extensive practical expertise in applying statistical methods and data science techniques to real-world problems. Proficient in predictive modeling, data analysis, and algorithm development. Demonstrated ability to analyze complex datasets, build robust models, and interpret results to drive informed decision-making.

Luis F.
Skills
A Product Owner with over seven years of experience in the financial sector, holding a postgraduate degree in Business Modeling, Innovation, and Design. Expertise spans product development, digital channel management, product discovery, exploratory research, and trends foresight. With a strong foundation in Innovation, consistently seeks innovative solutions to address diverse and complex challenges, advocating for cross-functional collaboration to achieve corporate success.

Mauro K.
Skills
An extensive background in market research has fostered a consistent expertise in data analysis, evident throughout the professional journey. This expertise encompasses sales analysis, campaign performance evaluation, and customer retention strategies within e-commerce and franchising sectors. Engagement in projects spanning goal deployment, e-commerce launches, and process optimization has further refined these skills. Proficiency in creating dashboards and reports through Excel and Power BI facilitates the visualization and monitoring of key performance indicators.
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$ 224K
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$ 127K
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$ 97K
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