Facebook Analytics was a tool that provided insights into user interactions and behaviors across Facebook, websites, and apps. It helped businesses track customer journeys, measure engagement, and optimize marketing strategies by analyzing data such as demographics, user activity, and conversion metrics.

About Facebook Analytics
Facebook Analytics was introduced by Facebook in 2015 as a tool to help businesses and developers understand user interactions across their platforms. It aimed to provide comprehensive insights into customer behavior, aiding in marketing strategy optimization and user engagement analysis. The service was discontinued in 2021 as part of Facebook's shift towards other business tools and analytics solutions.
Strengths of Facebook Analytics included its ability to integrate data across Facebook, websites, and apps, offering a comprehensive view of user behavior. Its user-friendly interface and detailed demographic insights were also advantageous. Weaknesses involved limited cross-platform tracking compared to other analytics tools and reliance on Facebook's ecosystem. Competitors included Google Analytics, Adobe Analytics, and Mixpanel, which offered broader cross-platform tracking and advanced features.
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How to hire a Facebook Analytics expert
A Facebook Analytics expert needed skills in data analysis, proficiency in using analytics dashboards, and the ability to interpret user behavior metrics. They also required knowledge of Facebook's advertising tools and integrations, as well as experience with A/B testing and funnel analysis to optimize marketing strategies. Understanding of SQL for querying data and familiarity with Facebook's API for custom reporting were also beneficial.

Rafael L.
Skills
A Project Manager with 12 years of experience adhering to PMI standards and 9 years as a micro-entrepreneur in consulting, serving a diverse range of clients including multinational corporations and governmental bodies. Possesses 7 years of experience in developing digital products, such as CRM and SaaS platforms, which have received public recognition. Has led squads at various managerial levels, handling strategic, tactical, and operational cases.
Expertise includes mentoring, facilitation, and disseminating knowledge in micro-entrepreneurship and digital product development through both in-person and digital channels. Employs a servant-leadership approach, with a focus on conflict mediation and collaboration within multidisciplinary teams. Dedicated to the development of team performance, emphasizing inclusion and a sense of belonging. Known for a generalist profile with strong analytical skills and a systemic vision aimed at enhancing processes, people, and products within complex environments.

Pedro R.
Skills
Data Analyst specializing in e-commerce, website, and app data analysis. Proficient in Python, SQL, and various analytics tools such as Google Analytics 4, Looker, Firebase, Google Play Console, App Bot, and Appsflyer. Collaborates effectively with clients to deliver insightful dashboards. Actively seeking opportunities in Data Analysis or Data Science.

Filipe D.
Skills
A versatile computer engineer with experience in product leadership and a proven history of successful project delivery. Demonstrates exceptional ability in driving innovation and effectively collaborating within diverse teams.

Rodrigo C.
Skills
Digital Product Management professional with 13 years in the technology sector, including 9 years dedicated to strategic management of digital products across industries such as Omnichannel Service, Retail, Entertainment, and Finance. Specializes in the entire lifecycle of digital products using agile methodologies, from discovery and ideation to development, launch, monitoring, and growth. This comprehensive approach has consistently resulted in profitable and impactful digital products aligned with market needs and business strategies. Proficient in exploring complex problems and identifying opportunities through Product Discovery techniques, creating product strategy and vision, and developing result-oriented roadmaps. Adept at conducting research, benchmarking, and competitive analysis using market intelligence practices, defining target audience, Ideal Customer Profile (ICP), personas, and buying centers. Skilled in crafting product narratives aligned with strategy, including naming and tone of voice definition, and formulating packaging and pricing strategies through testing and methodologies. Expertise in structuring product launches, feature rollouts, and campaigns with thorough metric monitoring. Utilizes Product-Led Growth to optimize funnel conversions, enhancing user acquisition, activation, and engagement, thereby turning users into advocates through recommendation techniques. Experienced in assembling and managing local and remote multidisciplinary teams of up to 120 members across various functions such as product management, experience design, interface design, data analysis, CRM, customer success, product marketing, and sales. Proven ability to integrate multiple areas and stakeholders to devise solid strategies from a broad business perspective in both traditional companies and early-stage startups. Effectively tracks business and product indicators, aligning them with business objectives and OKRs, and adeptly manages suppliers across segments like payment processing, outsourcing, general consultancies, digital marketing, and SaaS platforms.

Jéssica R.
Skills
Professional experienced in managing projects, optimizing processes, and advancing marketing and technology initiatives. Dedicated to continuous self-improvement through agile methodologies, technological advancements, governance, and project management strategies. Aims to achieve career growth in the realms of innovation, digital channels, continuous improvement, and process mapping.

Jonatas L.
Skills
Web Designer with over 18 years of experience, specializing in WordPress. Acting as a freelancer and collaborator with multiple digital agencies, contributions encompass over 500 national and international projects.

Guilherme R.
Skills
A Project Manager and Product Management professional with over a decade of experience, specializing in guiding IT teams of 6 to 35 members. Demonstrates extensive expertise in continuous delivery and the enhancement of team efficiency.

Marcos A.
Skills
With over two decades of experience in project management at various levels including Manager, Senior Manager, and Director, a comprehensive background in both traditional and agile methodologies has been established. This expertise includes handling projects both locally and internationally, throughout Latin America and Asia. Formal education includes certifications from PMI and a Master's degree.
Expertise includes negotiating with both internal and external customers as well as suppliers. This involves clearly articulating project scope, costs, and deadlines to effectively motivate team members and preemptively address potential issues that could jeopardize project goals. Attention to the sponsors' and stakeholders' requirements is paramount, ensuring meticulous planning and control of project management processes. This ensures that all team members and the Project Management Office (PMO) have access to the necessary information and resources, thereby minimizing impacts on critical tasks.
International project assignments include extensive experience in the USA, China, India, Venezuela, Ecuador, El Salvador, and Mexico.
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