Facebook Analytics was a tool that provided insights into user interactions and behaviors across Facebook, websites, and apps. It helped businesses track customer journeys, measure engagement, and optimize marketing strategies by analyzing data such as demographics, user activity, and conversion metrics.
Facebook Analytics
Facebook Analytics was a tool that provided insights into user interactions and behaviors across Facebook, websites, and apps. It helped businesses track customer journeys, measure engagement, and optimize marketing strategies by analyzing data such as demographics, user activity, and conversion metrics.
Howdy Network Rank#40
*Survey of over 20,000+ Howdy Professionals
Explore the Howdy Skills Glossary
How the Howdy Network Rank Works
The Howdy Network is an international database of 250,000 developers, digital architects, and tech industry professionals. Discover the top 1% of vetted LatAm talent and sort by relevant experience, skills, and tools to find the most qualified candidates.
About Facebook Analytics
Facebook Analytics was introduced by Facebook in 2015 as a tool to help businesses and developers understand user interactions across their platforms. It aimed to provide comprehensive insights into customer behavior, aiding in marketing strategy optimization and user engagement analysis. The service was discontinued in 2021 as part of Facebook's shift towards other business tools and analytics solutions.
Strengths of Facebook Analytics included its ability to integrate data across Facebook, websites, and apps, offering a comprehensive view of user behavior. Its user-friendly interface and detailed demographic insights were also advantageous. Weaknesses involved limited cross-platform tracking compared to other analytics tools and reliance on Facebook's ecosystem. Competitors included Google Analytics, Adobe Analytics, and Mixpanel, which offered broader cross-platform tracking and advanced features.
Hire Facebook Analytics Experts
Work with Howdy to gain access to the top 1% of LatAM Talent.
Share your Needs
Talk requirements with a Howdy Expert.
Choose Talent
We'll provide a list of the best candidates.
Recruit Risk Free
No hidden fees, no upfront costs, start working within 24 hrs.
How to hire a Facebook Analytics expert
A Facebook Analytics expert needed skills in data analysis, proficiency in using analytics dashboards, and the ability to interpret user behavior metrics. They also required knowledge of Facebook's advertising tools and integrations, as well as experience with A/B testing and funnel analysis to optimize marketing strategies. Understanding of SQL for querying data and familiarity with Facebook's API for custom reporting were also beneficial.
The best of the best optimized for your budget.
Thanks to our Cost Calculator, you can estimate how much you're saving when hiring top global talent with no middlemen or hidden fees.
USA
$ 97K
$ 127K
$ 54K
$ 73K
$ 224K
Employer Cost
$ 127K
Employer Cost
Howdy savings:
$ 97K
Benefits + Taxes + Fees
Salary
*Estimations are based on information from Glassdoor, salary.com and live Howdy data.