Glossary>CRM>Freshsales

Freshsales

Freshsales is a customer relationship management (CRM) software designed to help businesses manage their sales processes. It provides tools for lead management, email tracking, deal management, and automation to streamline sales activities and improve customer interactions.

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About Freshsales

Freshsales was launched in 2016 by Freshworks, a company that aimed to provide businesses with an intuitive and efficient CRM solution. It was created to address the need for a comprehensive sales management tool that could integrate various functionalities such as lead scoring, email tracking, and pipeline management into one platform.

Strengths of Freshsales include its user-friendly interface, robust automation features, and strong integration capabilities. Weaknesses include limited customization options and occasional performance issues. Competitors of Freshsales are Salesforce, HubSpot CRM, and Zoho CRM.

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How to hire a Freshsales expert

A Freshsales expert must have skills in CRM configuration, workflow automation, data analysis, and API integration. Proficiency in using Freshsales' reporting tools and an understanding of lead scoring mechanisms are also essential.

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Leonardo A.

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