FullStory is a digital experience analytics platform that captures user interactions on websites and mobile applications. It provides insights into user behavior by recording sessions, enabling businesses to analyze customer journeys, identify pain points, and optimize the user experience through data-driven decisions.

About FullStory
FullStory was created in 2014 by former Google engineers Scott Voigt, Bruce Johnson, and Joel Webber. It was developed to address the need for deeper insights into user interactions on digital platforms, aiming to help businesses understand customer behavior and improve user experiences through comprehensive session replay and analytics.
Strengths of FullStory include its comprehensive session replay capabilities, intuitive interface, and robust analytics for understanding user behavior. Weaknesses may involve high costs for smaller businesses and potential privacy concerns due to extensive data capture. Competitors include Hotjar, Crazy Egg, and Mixpanel, which offer similar user experience analytics and behavior tracking solutions.
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How to hire a FullStory expert

Eduardo D.
Skills
A seasoned Software Development Professional with over 18 years of expertise in Product and Project Management, proficient in utilizing Agile Frameworks such as SCRUM, Kanban, and Lean. Held significant roles including Delivery Manager, Product Manager, Project Manager, and Product Owner, and managed and executed more than 200 technology projects, encompassing web and mobile systems, startups, e-commerce platforms, marketplaces, digital marketing initiatives, and network infrastructure. This extensive experience includes leading teams of up to 43 individuals for medium to large-scale companies.
Notable clients include entities from diverse sectors such as Hunter Douglas, Danone, Alelo Brasil S.A., Unilever PLC, Eurofarma Laboratórios S.A., Beiersdorf AG, Sanofi S.A., Procter & Gamble Brazil, IBM USA, Mitsubishi Electric Corporation Japan, and Tecumseh Products Company LLC USA. The portfolio also spans significant educational institutions like the University of São Paulo (USP) and the Federal University of São Carlos (UFSCar), in addition to prominent retail and commercial brands such as Iguatemi Empresa de Shopping Centers S.A., Walmart Inc USA, Fast Shop, Polishop Comercial S.A., Netshoes, and Nokia Corporation Finland.

Rafael L.
Skills
A Project Manager with 12 years of experience adhering to PMI standards and 9 years as a micro-entrepreneur in consulting, serving a diverse range of clients including multinational corporations and governmental bodies. Possesses 7 years of experience in developing digital products, such as CRM and SaaS platforms, which have received public recognition. Has led squads at various managerial levels, handling strategic, tactical, and operational cases.
Expertise includes mentoring, facilitation, and disseminating knowledge in micro-entrepreneurship and digital product development through both in-person and digital channels. Employs a servant-leadership approach, with a focus on conflict mediation and collaboration within multidisciplinary teams. Dedicated to the development of team performance, emphasizing inclusion and a sense of belonging. Known for a generalist profile with strong analytical skills and a systemic vision aimed at enhancing processes, people, and products within complex environments.

Adalgisa D.
Skills
With six years of professional experience in design, focusing on digital and graphic production, the candidate demonstrates expertise in planning and developing digital products through strategic communication and marketing techniques. Responsibilities encompass user analysis, strategic management, metrics analysis, benchmarking research, and UX research. Additionally, the candidate is adept in creating flowcharts for process improvement and development, branding, layout design, email marketing, and video content production. Proficiency in Lean processes, Agile UX, and growth strategies directed at product sales are notable strengths. A concentrated area of study includes the implementation of accessibility, inclusion, and data analysis to develop user-friendly products that generate significant results.
Personal interests include drawing illustrations, gaming, game development, and watching science fiction series and movies, with a particular fondness for chocolate and kittens.

Felipe S.
Skills
Extensive experience in project management, new product development, business analysis, consulting, support, quality assurance, and development, covering both remote and on-site activities. Proficiency in designing and creating solutions, incorporating feasibility studies and requirements analysis. Adept at strategic thinking and tactical execution, balancing immediate and long-term needs. Skilled in defining strategies, implementing improvements, and creating roadmaps to monitor product development until the market-ready phase. In-depth knowledge of ERP systems, with a focus on financial, administrative/fiscal, and logistics modules, including warehouse management and routing. Experienced in managing Agile teams, facilitating effective stakeholder integration throughout the project lifecycle.

Cauan C.
Skills
A versatile generalist professional with extensive experience in business strategy, sales, digital marketing, and operations, focusing on a career in data and business intelligence. Demonstrates strong analytical abilities and adept storytelling skills. Actively promotes a data-driven culture and is dedicated to continuous development and learning.

André V.
Skills
A seasoned professional with over three years of experience in the IT software sector, specializing in comprehensive software product design. The candidate has exhibited versatility across roles such as developer, project manager, product manager, and product owner, with a consistent emphasis on maximizing value for end-users and stakeholders. Demonstrating a strong ability to lead multidisciplinary teams, the individual ensures efficiency, effectiveness, and favorable business outcomes. Possessing expertise in technology team leadership, backlog prioritization, and management, this professional excels in conducting user-centric product discoveries, analyzing business metrics, managing time effectively, maintaining stakeholder engagement and communication, implementing OKRs, and adhering to agile methodologies.

Rafael C.
Skills
A specialist in data collection, cleaning, and report generation and presentation with experience in serving multinational enterprises. Proficient in generating actionable insights by aligning audience engagement with strategic client objectives.

Mauro K.
Skills
An extensive background in market research has fostered a consistent expertise in data analysis, evident throughout the professional journey. This expertise encompasses sales analysis, campaign performance evaluation, and customer retention strategies within e-commerce and franchising sectors. Engagement in projects spanning goal deployment, e-commerce launches, and process optimization has further refined these skills. Proficiency in creating dashboards and reports through Excel and Power BI facilitates the visualization and monitoring of key performance indicators.
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