FullStory

FullStory is a digital experience analytics platform that captures user interactions on websites and mobile applications. It provides insights into user behavior by recording sessions, enabling businesses to analyze customer journeys, identify pain points, and optimize the user experience through data-driven decisions.

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About FullStory

FullStory was created in 2014 by former Google engineers Scott Voigt, Bruce Johnson, and Joel Webber. It was developed to address the need for deeper insights into user interactions on digital platforms, aiming to help businesses understand customer behavior and improve user experiences through comprehensive session replay and analytics.

Strengths of FullStory include its comprehensive session replay capabilities, intuitive interface, and robust analytics for understanding user behavior. Weaknesses may involve high costs for smaller businesses and potential privacy concerns due to extensive data capture. Competitors include Hotjar, Crazy Egg, and Mixpanel, which offer similar user experience analytics and behavior tracking solutions.

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